NAI Global Uses The News Funnel as an Essential Marketing and Communications Tool
New York, NY (January 14, 2016) – The News Funnel is proud to announce the launch of the exclusive content site built for NAI Global, the largest global commercial real estate brokerage platform. The site, which will serve as an internal communications portal for NAI Global Members, was custom designed and built by The News Funnel’s team. NAI Global has been using The News Funnel’s marketing and content distribution tools for several years.
NAI Global originally began using The News Funnel as a solution for distributing and aggregating a significant amount of news, blogs and other content written by NAI Global and their 375+ offices worldwide. The News Funnel provided them with a centralized platform to both distribute their news to the industry at large and create a master content library containing all Member news, blogs, videos and market research that was accessible by their entire organization.
Currently, each NAI Global Member firm has a company profile on The News Funnel, where they can upload and distribute their own content. All content uploaded by NAI Global Members gets distributed to The News Funnel’s subscriber base of over 100,000 real estate professionals, and it automatically streams to NAI Global’s NewsRoom, located on the homepage of their website. In addition, each of NAI Global’s 6,700+ local market experts has a subscriber account on The News Funnel, providing them with customized news feeds containing news and information about their local market, their local office and NAI Global.
As a reflection of their growing partnership, The News Funnel recently built a completely customized content website for NAI Global that is dedicated to organizing and aggregating all of NAI Global and their Member’s content. The site, designed to keep their Members abreast on all NAI happenings, contains sections highlighting news, market research, blogs, videos and original content, all written by NAI Global and their members.
Additionally, The News Funnel provides content creation services for NAI Global Members to help them become industry thought leaders in their respective markets and build their own personal brand through blogging and social media.
"The News Funnel created the perfect solution for NAI Global's news organization and distribution requirements,” stated Lindsay Fierro, Senior Vice President at NAI Global. “As a result of their innovative solutions, our professionals are better informed about our daily news updates and the industry at large is consuming our news in a highly streamlined manner as well,” Fierro continued.
To learn how your organization can streamline your news distribution processes and improve internal communications, please email Jen McCabe at firstname.lastname@example.org.
About The News Funnel
The News Funnel is the largest real estate news platform in the industry. The free site features over 5,000 feeds, sourced and indexed from industry-specific trade publications, major media sources, companies and professionals. In addition to search, subscribers can create personalized real estate news and event feeds based on their geographic markets, industry segments and areas of interest, that are accessible on their personalized home pages that refresh 24/7. Featuring a responsive design, mobile app and email alert, subscribers can access their customized news anywhere, at any time.
The News Funnel is currently available in 55 markets across the U.S. and new markets are being added on a regular basis.