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Finding Value in Today’s Brokerage Market


By John Homsher, CCIM, 2016 President of CORFAC International

What constitutes value in today’s fast-paced, competitive commercial real estate brokerage industry?

Some might say its achieving optimal ROI for your clients. Others might say it’s closing a transaction in record time. While indeed those are critical factors, the importance of trusted relationships, unmatched client service, the highest ethical standards and local market expertise round out the total value proposition in today’s market.

For more than 27 years, CORFAC International’s broker network has proven its unique value proposition time and again.

Founded by a group of industry-leading SIOR brokers in 1989, CORFAC is the only global network for independent, entrepreneurial firms that want to preserve their local market identity. In fact, the average tenure of firm membership in CORFAC is nearly 15 years and many of the founding firms remain firmly rooted in the network. With the addition of 9 new firms in the past 16 months, CORFAC’s reputation for excellence speaks for itself.

One of the reasons for this commitment to and growing interest in CORFAC is our collaborative nature – we refer business to one another; we don’t compete for business within the network and we openly share best practices. It’s precisely this relationship-oriented culture that ensures every client, no matter how large or small, receives personal, best-in-class service.

The proof of CORFAC’s value is best illustrated in a recent industrial referral between two CORFAC firms.

Seeking a Chattanooga, TN-based industrial facility for a trusted client, Detroit-based L. Mason Capitani/CORFAC International reached out to Nashville, TN-based affiliate Chas. Hawkins Co./CORFAC International to help locate an industrial facility for global auto supplier Yanfeng USA. Two principals at the firms worked together to complete a $9.1 million, 231,000-square foot industrial lease for Yanfeng USA Automotive Trim Systems, adding the corporation’s fourth U.S. facility.

This referral between CORFAC firms is just one example of our deep commitment to excellence in delivering value-added service to our clients. With expertise in office, industrial, retail, land and self-storage brokerage, acquisitions and dispositions, investment advisory services, asset management, property management, construction management and corporate services, clients work with principals who are top-decision makers on every transaction. Clients know that in our nearly 80 offices worldwide, CORFAC brokers will consistently deliver top-shelf commercial real estate service and provide positive results with total accountability.


Learn more about CORFAC International at and search for a CORFAC broker who can help you with your commercial real estate needs.

2016 CORFAC International President John R. Homsher, CCIM, is a Principal at Podolsky|Circle CORFAC International in Riverwoods, IL. He specializes in industrial and office brokerage, investment advisory services and tenant representation in the Chicago market.




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