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Protecting ourselves from power shifts in real estate
News 1 week ago
Protecting ourselves from power shifts in real estate

SAN FRANCISCO-- The real estate industry is going to become more polarized, with discount brokerages at one end and luxury, high-service brokerages...

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You don't need to advertise a good party
News 1 week ago
You don't need to advertise a good party

SAN FRANCISCO — Usually, only one of two things happens to an ugly T-shirt — it ends up in the trash or in the depths of a drawer never to be seen...

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The Braveheart approach: risking it all in business
News 1 week ago
The Braveheart approach: risking it all in business

SAN FRANCISCO — For David Smith, real estate is simple — “[It's] people over property,” he said to the crowd of eager listeners at Inman Connect....

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Robots vs. real estate agents: Surviving an automated future
News 1 week ago
Robots vs. real estate agents: Surviving an automated future

SAN FRANCISCO-- An open house with $1 sensors in every room ensuring that browsers opening up closets and cabinets aren't taking anything with them...

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What one real estate team leader learned from her epic failure
News 1 week ago
What one real estate team leader learned from her epic failure

SAN FRANCISCO-- On Aug. 15, 2016, Seattle real estate team leader Vija Williams went to the office like any other day. Except on this day, she lost...

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How to overcome your human fallacies to reach your full potential
News 1 week ago
How to overcome your human fallacies to reach your full potential

Vivienne Ming SAN FRANCISCO-- Theoretical neuroscientist, entrepreneur and technologist Vivienne Ming didn't graduate from college on her first try...

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What's on Redfin CEO's mind after IPO?
News 1 week ago
What's on Redfin CEO's mind after IPO?

SAN FRANCISCO-- Redfin CEO Glenn Kelman has tried not to let the company's recent IPO go to his head. He wants to stay focused on improving a...

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How to create Snapchat content that's engaging
News 1 week ago
How to create Snapchat content that's engaging

SAN FRANCISCO — “Real-time visual communication is a fundamental shift in how we will be connecting with people and sharing our brand in the future...

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Scared of video? Overcome post-production woes with these 5 tools
News 1 week ago
Scared of video? Overcome post-production woes with these 5 tools

SAN FRANCISCO-- Do you ever feel like you’re just not ready to hit the record button-- ever? A lot of real estate agents are afraid of shooting...

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What to do when agents don't fit your brokerage model
News 1 week ago
What to do when agents don't fit your brokerage model

A one-size brokerage model does not fit every agent's needs. That was a key message from Sherry Chris, CEO of Better Homes and Gardens, at ICSF...

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Zillow Instant Offers expands to Phoenix
News 1 week ago
Zillow Instant Offers expands to Phoenix

SAN FRANCISCO-- Zillow Group will expand Zillow Instant Offers, a pilot program that helps homeowners to sell directly to investors, to Phoenix in...

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Growing your business: Going from solo agent to team
News 1 week ago
Growing your business: Going from solo agent to team

SAN FRANCISCO-- Growth. Everyone wants it, but not everyone knows how to achieve it. Luckily for those looking to grow by transitioning from solo...

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Crazy Sh*t In Real Estate: Always check the freezer
News 1 week ago
Crazy Sh*t In Real Estate: Always check the freezer

Reposted with permission — show notes and credits here. It’s the final walkthrough, and everyone is excited about the home. Suddenly, you hear...

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5 smart home device-compatible upgrades that raise home values
News 1 week ago
5 smart home device-compatible upgrades that raise home values

When looking to increase the value of one’s home before selling, common renovations include updating flooring, changing countertops, slapping a...

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Is your lead generation boring? 4 mistakes and how to avoid them
News 1 week ago
Is your lead generation boring? 4 mistakes and how to avoid them

You might know real estate in your target area like the back of your hand, but we all know that means very little if you have zero homeseller or...

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Is it possible to sustain long-term growth as a top real estate agent?
News 1 week ago
Is it possible to sustain long-term growth as a top real estate agent?

SAN FRANCISCO-- In the 1980s, American auto-makers were so obsessed with sales that Chrysler built a series of vehicles on a new platform, the K...

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Katie Lance: My 5 best tech tips in 5 minutes
News 1 week ago
Katie Lance: My 5 best tech tips in 5 minutes

SAN FRANCISCO — Social media is an integral part of many, if not all, real estate professionals' marketing plans. But how exactly do you break...

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7 tips for converting more online real estate leads
News 1 week ago
7 tips for converting more online real estate leads

SAN FRANCISCO-- Giving up on a lead after leaving a voicemail is akin to tossing $5 on the ground, Realtor Rachel Adams said on stage at Inman...

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How to win an ‘objection battle' with real estate prospects
News 1 week ago
How to win an ‘objection battle' with real estate prospects

SAN FRANCISCO-- "Find the pain point." That's how the objection experts-- Beverly Ruffner, Jeremy Katz and Carey Condy-- told the audience to...

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Which CRM is right for you and your business?
News 1 week ago
Which CRM is right for you and your business?

SAN FRANCISCO — Imagine having the freedom to spend your time any way you want — that’s what a CRM (customer relationship management) can do for...

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Why should real estate agents care about chatbots?
News 1 week ago
Why should real estate agents care about chatbots?

SAN FRANCISCO — When a lead reaches out to you at 2 a.m., how do you respond? In the past, you could set up an auto-responder with no interactivity...

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Zillow Group busts previous revenue record, posts $21.8M net loss
News 1 week ago
Zillow Group busts previous revenue record, posts $21.8M net loss

In an earnings report today, Zillow Group, the operator of listing portals Zillow, Trulia and RealEstate.com, posted a net loss of $21.8 million in...

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3 little-known Google tools that could boost your real estate conversions
News 1 week ago
3 little-known Google tools that could boost your real estate conversions

SAN FRANCISCO-- Who remembers radio ads, classifieds, Discman and phone booths? What about a time when clients came into your real estate office...

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How Nextdoor's new real estate agent ads work
News 1 week ago
How Nextdoor's new real estate agent ads work

Nextdoor, a private social network covering more than 150,000 neighborhoods in the U.S., has announced a real estate section and new ad product for...

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The Keller Williams playbook for surviving real estate disruption
News 1 week ago
The Keller Williams playbook for surviving real estate disruption

SAN FRANCISCO-- With $1.75 million in two years, Uber "completely changed the rules of strangers, internet, vehicle safety and meeting people,"...

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How to get more ROI out of your marketing with evergreen content
News 1 week ago
How to get more ROI out of your marketing with evergreen content

Evergreen content is one of the most defensible forms of digital marketing available in the real estate industry. An upfront investment of time and...

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3 ways playing tourist in your own backyard can increase business
News 1 week ago
3 ways playing tourist in your own backyard can increase business

As real estate agents, we take pride in our intimate knowledge of the markets we serve. We know the comps in the area and all the data to match,...

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Work with estates and executors to make your real estate prospecting recession proof
News 1 week ago
Work with estates and executors to make your real estate prospecting recession proof

When dealing with an estate or an executor, you need to take on a special, more sensitive approach. How do you make sure to avoid awkward...

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How to compete with Keller Williams before it grabs more of your share
News 1 week ago
How to compete with Keller Williams before it grabs more of your share

SAN FRANCISCO — “Keller Williams isn’t taking any of our market share,” Jerry Holden told attendees at today's Inman Connect San Francisco Indie...

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Why Zillow ‘Instant Offers' seller leads are yours to lose
News 1 week ago
Why Zillow ‘Instant Offers' seller leads are yours to lose

SAN FRANCISCO-- Most real estate agents know that a lead is nothing without follow-up. That holds true even when that lead is coming from a shiny...

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