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Why You Need Evergreen Content
Blog 16 hours ago
Why You Need Evergreen Content

Does the content marketing term "evergreen" have you staring out the window at pine trees? Don't. Evergreen content simply means content that...

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#ContentMarketing Spotlight: SIOR Pulse
Blog 5 days ago
#ContentMarketing Spotlight: SIOR Pulse

The Society of Industrial and Office Realtors (SIOR) is comprised of over 3,000 members in 630 cities across the globe. For 75 years, the...

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Top 5 SEO Tools to Improve Ranking
Blog 1 week ago
Top 5 SEO Tools to Improve Ranking

Just like plants need water to grow, websites need smart search engine optimization (SEO) to boost organic traffic. Beyond incorporating basic best...

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Content Marketing Spotlight: Honest Buildings
Blog 1 week ago
Content Marketing Spotlight: Honest Buildings

Busy real estate owners and managers seek three components in optimizing their project management and procurement process: reduce project costs,...

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Is Twitter Dying?
Blog 1 week ago
Is Twitter Dying?

Twitter's initial launch revolutionized social media. The real-time conversation spurred national conversations, fed national cultural movements,...

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Why The Number of Followers You Have Means Nothing
Blog 2 weeks ago
Why The Number of Followers You Have Means Nothing

Blog Post by Sarah Malcolm, Chief Digital Strategist at The News FunnelConnect with Sarah on Twitter @mrssarahmalcolmPeople are so obsessed with...

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Twitter Jumps on Live Train
Blog 2 weeks ago
Twitter Jumps on Live Train

Months after the arrival of Instagram Stories and Facebook Live, Twitter announced users can now broadcast video through their platform. The live...

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What Changed in Social Media During 2016
Blog 2 weeks ago
What Changed in Social Media During 2016

Content marketing experienced tremendous shifts in the type of content and its distribution during 2016. The exciting changes reflect the trends we...

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Content Marketing Spotlight: Zillow Porchlight
Blog 2 weeks ago
Content Marketing Spotlight: Zillow Porchlight

Zillow is an online comprehensive real estate marketplace of properties for sale or rent. In addition to its searchable database, Zillow conducts...

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5 Tips to Optimize Your Blog for Mobile Devices
Blog 2 weeks ago
5 Tips to Optimize Your Blog for Mobile Devices

Announcing the number one reading device: cell phones! According to Pew Research Center, 90% of U.S. adults owned a cell phone in 2014. The use of...

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Does Email Marketing Still Matter?
Blog 4 weeks ago
Does Email Marketing Still Matter?

A decade after some experts predicted the death of email, some continue to say email marketing is bust. Market leaders see evidence that opposite...

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Content Marketing Spotlight: NAIOP Market Share
Blog 1 month ago
Content Marketing Spotlight: NAIOP Market Share

NAIOP is a leader in commercial real estate industry development because it maximizes its networking, educational and career development...

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Masters of Content: The Top Real Estate Blogs of 2016
Blog 1 month ago
Masters of Content: The Top Real Estate Blogs of 2016

Ranking as a top blog requires more than an understanding of content marketing best practices or avoiding common mistakes. Great blogs have that...

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Why Real Estate Professionals Should Use Facebook Live
Blog 1 month ago
Why Real Estate Professionals Should Use Facebook Live

Live from anywhere, it's real estate! Facebook Live use is exploding across the social network's news feeds. The latest feature is part of Facebook...

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Do’s and Don’ts of Writing Better Social Profiles
Blog 1 month ago
Do’s and Don’ts of Writing Better Social Profiles

Imagine this: you've just clicked on an engaging Facebook post on this incredible product. You're sold. Problem? You can't find how to contact the...

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12 Days of Content Marketing: How To Shine During The Holiday Season!
Blog 1 month ago
12 Days of Content Marketing: How To Shine During The Holiday Season!

Between the sparkling lights and doorbuster sales, it's tough to get attention during the holiday season. Luckily, we have the right tools to...

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8 Ways to Engage Your Customers on Social Media
Blog 1 month ago
8 Ways to Engage Your Customers on Social Media

Social media marketing done right will initiate a two-way conversion between you and your consumers. If every time you publish the response is...

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Content Marketing Spotlight: JLL Real Views
Blog 1 month ago
Content Marketing Spotlight: JLL Real Views

JLL is a global professional and financial firm specializing in investment management and commercial real estate services. JLL delivers its...

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Tips for harnessing the power of social media to attract customers
Blog 1 month ago
Tips for harnessing the power of social media to attract customers

Guest Post by Duke Vukadinovic, online marketing expert at FirstSiteGuideHaving a social media presence is extremely important in modern digital...

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3 Easy Tips to Write Blogs They'll Want to Read
Blog 1 month ago
3 Easy Tips to Write Blogs They'll Want to Read

When was the last time you sat down to read something boring? No busy professional wants to spend time reading through the Moby Dick of blogs. The...

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Content Marketing Spotlight: The BiggerPockets Blog
Blog 1 month ago
Content Marketing Spotlight: The BiggerPockets Blog

Who wouldn't like to have bigger pockets? Founded in 2004 with the idea of drawing upon industry's knowledge, today over 63,000 real estate...

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Do You See What I See? Infographics Should Be Part of Your Content Strategy
Blog 1 month ago
Do You See What I See? Infographics Should Be Part of Your Content Strategy

There's a chart circulating on the web that claims people only remember 10% of information that read, 20% of what they hear and so on. Regardless...

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7 Best Real Estate Brands on Instagram
Blog 1 month ago
7 Best Real Estate Brands on Instagram

Instagram is a lead-generating minefield for real estate professionals using it correctly. Today's content marketing values smart visuals more than...

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Content Marketing Spotlight: RealMassive Blog
Blog 1 month ago
Content Marketing Spotlight: RealMassive Blog

RealMassive promotes free and open sharing of data to help commercial real estate professionals market smarter and more efficiently. Their product...

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Five Hottest Content Marketing Trends of 2016 for Real Estate
Blog 1 month ago
Five Hottest Content Marketing Trends of 2016 for Real Estate

Content marketing is constantly evolving. Audience preferences change and new platforms go viral. To stay on top requires a thumb on the pulse of...

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Why Your Employees are Key to Your Content Marketing Strategy
Blog 1 month ago
Why Your Employees are Key to Your Content Marketing Strategy

Your best influencers are the people you interact with everyday: your employees. You hired them for their expertise in the industry. Draw upon...

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Peterson Companies Strike a Pose in Mannequin Challenge
Blog 2 months ago
Peterson Companies Strike a Pose in Mannequin Challenge

Ready, set, freeze! The Mannequin Challenge is the latest social trend sweeping the nation. When the marketing team at Peterson Companies saw buzz,...

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5 tips on how to network at New York Deal Making
Blog 2 months ago
5 tips on how to network at New York Deal Making

Get ready. Get set. The world's second largest deal-marking event is just around the corner. ICSC New York National Deal-Making is expected to...

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The Most Effective Ways to Promote Your Real Estate Blog
Blog 2 months ago
The Most Effective Ways to Promote Your Real Estate Blog

You've crafted a beautiful piece of content for your next blog. Now it's time to get your readers to click and read. How do you give your content...

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How to use Content Marketing to get noticed at New York Deal Making
Blog 2 months ago
How to use Content Marketing to get noticed at New York Deal Making

The upcoming ICSC New York National Deal Making event will eclipse the past two years' events. The must-attend conference for deal making and...

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