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Content Marketing Spotlight: National Association of Realtors Blog
Blog 6 hours ago
Content Marketing Spotlight: National Association of Realtors Blog

Representing over 1.1 million Members, the National Association of Realtors is the largest trade association in the United States. The NAR...

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Unplug Your Online Content Marketing: Four Ways to Boost Offline Marketing Using Social
Blog 1 day ago
Unplug Your Online Content Marketing: Four Ways to Boost Offline Marketing Using Social

Blog Post by Sarah Malcolm, Chief Digital Strategist at The News FunnelConnect with Sarah on LinkedIn, Twitter or EmailIn a world where people...

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Get real on Instagram—choose authenticity over automation
Blog 5 days ago
Get real on Instagram—choose authenticity over automation

Blog Post by Sarah Malcolm, Chief Digital Strategist at The News FunnelConnect with Sarah on LinkedIn, Twitter or EmailAutomation programs...

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Is Your Content “Quality?” Ask These 5 Questions and Find Out
Blog 6 days ago
Is Your Content “Quality?” Ask These 5 Questions and Find Out

When a content marketer discusses, "quality content," what does that really mean? Not "quality" is easily described: not word count or click bait,...

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Content Marketing Spotlight: ProspectNow
Blog 1 week ago
Content Marketing Spotlight: ProspectNow

What do real estate brokers want? More listings, of course! Just like investors want more properties for their portfolios and lenders want more...

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8 Time-Saving Content Curation Tools
Blog 1 week ago
8 Time-Saving Content Curation Tools

Blog Post by Sarah Malcolm, Chief Digital Strategist at The News FunnelConnect with Sarah on LinkedIn, Twitter or EmailOriginal content is always...

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Cracking Social Media, Part 4: A Real Estate Professional’s Guide to Growing Social Influence
Blog 1 week ago
Cracking Social Media, Part 4: A Real Estate Professional’s Guide to Growing Social Influence

Blog Post by Sarah Malcolm, Chief Digital Strategist at The News FunnelConnect with Sarah on LinkedIn, Twitter or Email This blog is part of series...

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Cracking Social Media, Part 3: A Real Estate Professional’s Guide to Managing the Workflow
Blog 1 week ago
Cracking Social Media, Part 3: A Real Estate Professional’s Guide to Managing the Workflow

Blog Post by Sarah Malcolm, Chief Digital Strategist at The News FunnelConnect with Sarah on LinkedIn, Twitter or EmailYour social media...

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Content Marketing Spotlight: LiquidSpace
Blog 2 weeks ago
Content Marketing Spotlight: LiquidSpace

Businesses have office space needs and property owners need qualified tenants to fill their spaces. LiquidSpace fills the gap between, connecting...

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Get Digitally Organized: Sorting Your Social Media Marketing
Blog 2 weeks ago
Get Digitally Organized: Sorting Your Social Media Marketing

Blog Post by Sarah Malcolm, Chief Digital Strategist at The News FunnelConnect with Sarah on LinkedIn, Twitter or EmailContent fatigue is real....

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Cracking Social Media, Part 2: A Real Estate Professional’s Guide to Planning Content
Blog 2 weeks ago
Cracking Social Media, Part 2: A Real Estate Professional’s Guide to Planning Content

Blog Post by Sarah Malcolm, Chief Digital Strategist at The News FunnelConnect with Sarah on LinkedIn, Twitter or EmailWouldn't it be great if...

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9 Prime Examples of Infographics for CRE
Blog 2 weeks ago
9 Prime Examples of Infographics for CRE

Blog Post by Lindsey Imperatore, Director of Marketing at The News FunnelConnect with Lindsey on LinkedIn, Twitter or EmailDid you know...

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6 Common Paid Social Marketing Mistakes
Blog 3 weeks ago
6 Common Paid Social Marketing Mistakes

Blog Post by Sarah Malcolm, Chief Digital Strategist at The News FunnelConnect with Sarah on LinkedIn, Twitter or Email  Marketers relying on...

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Content Marketing Spotlight: Allen Buchanan’s Blog
Blog 4 weeks ago
Content Marketing Spotlight: Allen Buchanan’s Blog

Unique to our spotlight series, today we feature an individual content marketing leader in the commercial real estate industry. Allen C. Buchanan...

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Start Real Estate Blogging, Part 2: Time to Get Writing
Blog 4 weeks ago
Start Real Estate Blogging, Part 2: Time to Get Writing

Real estate blogging executed well drives website traffic and generates leads. Don't start on drafting without an objective or editorial schedule;...

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Start Real Estate Blogging, Part 1: The Best-Laid Plans Succeed
Blog 1 month ago
Start Real Estate Blogging, Part 1: The Best-Laid Plans Succeed

In the real estate world, where a broker's attention is pulled in a thousand different directions, adding a new task seems like pulling a block...

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Produce Results With a Social Media Strategy
Blog 1 month ago
Produce Results With a Social Media Strategy

Blog Post by Sarah Malcolm, Chief Digital Strategist at The News FunnelConnect with Sarah on LinkedIn, Twitter or EmailWe have baked chocolate chip...

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Content Marketing Spotlight: Keller Williams Blog
Blog 1 month ago
Content Marketing Spotlight: Keller Williams Blog

Keller Williams is a residential and commercial real estate company emphasizing investment in its associates and communities. Today, Keller...

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Marketing Under the Influence: Why You Need Influencer Marketing
Blog 1 month ago
Marketing Under the Influence: Why You Need Influencer Marketing

Blog Post by Sarah Malcolm, Chief Digital Strategist at The News FunnelConnect with Sarah on LinkedIn,  Twitter or EmailIt's called a social media...

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When to Press Send: Timing Your Email Campaigns
Blog 1 month ago
When to Press Send: Timing Your Email Campaigns

Blog Post by Lindsey Imperatore, Director of Marketing at The News FunnelConnect with Lindsey on LinkedIn, Twitter or EmailFashionably late is not...

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You Need to Outsource Content Marketing
Blog 1 month ago
You Need to Outsource Content Marketing

Blog Post by Sarah Malcolm, Chief Digital Strategist at The News FunnelConnect with Sarah on LinkedIn, Twitter or EmailChances are you did not hire...

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We Like Audits and You Should Too
Blog 1 month ago
We Like Audits and You Should Too

Blog Post by Sarah Malcolm, Chief Digital Strategist at The News FunnelConnect with Sarah on LinkedIn, Twitter or EmailIf the word "audit" causes...

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Content Marketing Spotlight: Colliers International
Blog 1 month ago
Content Marketing Spotlight: Colliers International

Colliers International is an entrepreneurial global real estate company operating in 66 countries. Their range of services covers owners, investors...

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Do You Know These CRE Influencers?
Blog 1 month ago
Do You Know These CRE Influencers?

Blog Post by Sarah Malcolm, Chief Digital Strategist at The News FunnelConnect with Sarah on LinkedIn, Twitter or EmailAdd one part personality,...

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When Social Media Goes Wrong: Tips to Handle Any Crisis
Blog 1 month ago
When Social Media Goes Wrong: Tips to Handle Any Crisis

Blog Post by Sarah Malcolm, Chief Digital Strategist at The News FunnelConnect with Sarah on LinkedIn, Twitter or EmailSome "oopsie" moments aren't...

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Glitz, Glam, and Content: Enter the 2017 #REMAS Awards
Blog 1 month ago
Glitz, Glam, and Content: Enter the 2017 #REMAS Awards

Content marketing is an art form and all artists deserve recognition for their blood, sweat, and tears. That's why we're introducing the Real...

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8 Facebook Groups for Real Estate Professionals
Blog 1 month ago
8 Facebook Groups for Real Estate Professionals

Blog Post by Sarah Malcolm, Chief Digital Strategist at The News FunnelConnect with Sarah on LinkedIn, Twitter or EmailGroups come and go, but the...

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Women in Real Estate: Top Marketing Professionals 2017
Blog 1 month ago
Women in Real Estate: Top Marketing Professionals 2017

Marketing requires a broad range of skills, as highlighted by the professional women below. These leaders in real estate brand development, public...

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Content Marketing Spotlight: Clientlook
Blog 1 month ago
Content Marketing Spotlight: Clientlook

Ask any CRE professional to name the top technology tools used today, and Customer Relationship Management (CRM) solutions will make the top three....

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5 Benefits of Real Estate Content Marketing
Blog 1 month ago
5 Benefits of Real Estate Content Marketing

Thanks to content marketing, brands are no longer perceived as sterile, polished corporations. Ranking as a leader doesn't mean copying the...

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