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Houston, We Have a Keyword Problem
Blog 4 months ago
Houston, We Have a Keyword Problem

7/12/19 By Sarah Malcolm, COO at The Content FunnelEarly on, when search engine spiders were less sophisticated, writers gamed the system. Article...

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Tell Me a Brand Story
Blog 4 months ago
Tell Me a Brand Story

7/10/19 By Amanda Bowen, Director of Business Development at The Content FunnelPeople like stories. More real estate professionals should embrace...

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Behind the Scenes: Writing an Ebook or White Paper
Blog 4 months ago
Behind the Scenes: Writing an Ebook or White Paper

7/8/19 By Sarah Malcolm, COO at The Content Funnel“An ebook is just a longer blog, right?” Wrong! Well-written ebooks and white papers aren’t...

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There's More to
Blog 4 months ago
There's More to "Content Marketing" Than Writing Blogs

7/5/19 By Sarah Malcolm, COO at The Content FunnelA large portion of the discussion in content marketing revolves around blogging. That discourse...

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Three Little Words: What You Need to Know About Brand Taglines
Blog 4 months ago
Three Little Words: What You Need to Know About Brand Taglines

7/3/19 By Amanda Bowen, Director of Business Development at The Content FunnelTagline me here, tagline me there. Taglines are everywhere! Do you...

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9 Tools to Create Social Media Video
Blog 4 months ago
9 Tools to Create Social Media Video

7/1/19 By Sarah Malcolm, COO at The Content FunnelNot using any social media video in your commercial real estate market places you at a...

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Social Media is a Marathon, Not a Sprint
Blog 4 months ago
Social Media is a Marathon, Not a Sprint

6/19/19 By Sarah Malcolm, COO at The Content FunnelI once met with the client who wanted to get 10,000 followers in the month. I thought it was an...

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Protecting Your CRE Brand Assets
Blog 4 months ago
Protecting Your CRE Brand Assets

6/12/19 By Amanda Bowen, Director of Business Development at The Content FunnelThink brand protection doesn't apply to commercial real estate?...

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Cross Your T’s for the Top Commercial Real Estate Editors and Reporters
Blog 4 months ago
Cross Your T’s for the Top Commercial Real Estate Editors and Reporters

6/24/19 By Sarah Malcolm, COO of The Content FunnelOn the Emmys or Oscars, it’s always the actors, actresses, and directors shining in the...

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Highlights from the 2018 DNA of #CRE
Blog 5 months ago
Highlights from the 2018 DNA of #CRE

6/19/19 By Sarah Malcolm, COO at The Content FunnelWe look forward to the new DNA of #CRE survey results every year. This survey is a partnership...

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3 Tips for Building Your Brand on LinkedIn
Blog 5 months ago
3 Tips for Building Your Brand on LinkedIn

6/19/19 By Amanda Bowen, Director of Business Development at The Content FunnelDid you know that LinkedIn is responsible for over half of all...

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Meet the CREators: Coy Davidson
Blog 5 months ago
Meet the CREators: Coy Davidson

6/17/19 By Sarah Malcolm, COO of The Content FunnelOur Meet the CREators series focuses on individuals in the commercial real estate space crushing...

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5 Tips for Telling Your Story on Facebook
Blog 5 months ago
5 Tips for Telling Your Story on Facebook

6/14/19 By Sarah Malcolm, COO of The Content FunnelStorytelling through marketing simply means finding ways to narratively communicate your brand...

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The #LetsGetSocial19 Photo Ebook is here!
Blog 5 months ago
The #LetsGetSocial19 Photo Ebook is here!

6/12/19 We are so excited to share memories and highlights from this years #LetsGetSocial19 at #ICSCRECon in Las Vegas! Lets Get Social is an...

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Q&A with Ofo Ezeugwu, CEO of Whose Your Landlord, on Corporate Housing Workshops
Blog 5 months ago
Q&A with Ofo Ezeugwu, CEO of Whose Your Landlord, on Corporate Housing Workshops

6/10/19 Meet Whose Your Landlord (WYL), a service on a mission to empower and inform the rental community. Co-founded by CEO Ofo Ezeugwu, WYL was...

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5 Skills That You Can Learn From Twitter
Blog 5 months ago
5 Skills That You Can Learn From Twitter

6/7/19 By Sarah Malcolm, COO of The Content FunnelAs copywriters, we know writing summaries is hard. In Twitter’s early days, some users expressed...

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Three of Latest Branding Trends (And How To Apply to CRE)
Blog 5 months ago
Three of Latest Branding Trends (And How To Apply to CRE)

6/5/19 By Amanda Bowen, Director of Business Development at The Content FunnelSome trends like cargo pants and beehive hairstyles don't need to be...

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The Content is Your Business PODCAST! Featuring our COO Sarah Malcolm
Blog 5 months ago
The Content is Your Business PODCAST! Featuring our COO Sarah Malcolm

6/3/19 How do you create content that is useful in marketing in away that is unique and specific to an industry? Much of it has to do with coming...

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A Commercial Real Estate Professional’s Guide to Social Media Marketing. Part 4: Growing Social Influence
Blog 5 months ago
A Commercial Real Estate Professional’s Guide to Social Media Marketing. Part 4: Growing Social Influence

5/31/19 By Sarah Malcolm, COO of The Content FunnelOur CRE guide to social media marketing is a four-part series designed to help real estate...

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Guest Post by Mike Perrone: Get Real ROI on Guest WiFi
Blog 5 months ago
Guest Post by Mike Perrone: Get Real ROI on Guest WiFi

5/29/19 By Mike Perrone, CEO of SocialSign.inConsumers view connectivity as a right, not a privilege and Wi-FI and connectivity are basic...

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The Best Examples of Personal Branding in Commercial Real Estate on LinkedIn
Blog 5 months ago
The Best Examples of Personal Branding in Commercial Real Estate on LinkedIn

5/28/19 With billions of voices sharing online marketing space, making your individual voice heard feels is like shouting into a massive black hole...

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A Commercial Real Estate Professional’s Guide to Social Media Marketing. Part 3: Managing the Workflow
Blog 5 months ago
A Commercial Real Estate Professional’s Guide to Social Media Marketing. Part 3: Managing the Workflow

5/24/19 By Sarah Malcolm, COO of The Content FunnelOur commercial real estate guide to social media marketing is a four-part series designed to...

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Your Branding Impacts Your Hiring Process
Blog 6 months ago
Your Branding Impacts Your Hiring Process

5/22/19 By Amanda Bowen, Director of Business Development at The Content FunnelHere is a classic chicken and egg rhetorical question for you: which...

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Meet the CREators: The Oppenheim Group
Blog 6 months ago
Meet the CREators: The Oppenheim Group

5/20/19 By Sarah Malcolm, COO of The Content FunnelOur Meet the CREators series focuses on individuals in the commercial real estate space crushing...

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Content Marketing Interview with Beth Knight, Marketing Manager for Apto
Blog 3 years ago
Content Marketing Interview with Beth Knight, Marketing Manager for Apto

Content marketing has been a part of our strategy from the beginning. Content is an essential part of any marketing plan these days, so it was...

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