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How to Recycle Blog Content
Blog 2 days ago
How to Recycle Blog Content

A great the blog is worth its weight in audience growth. One of the key tenants of content marketing is to publish where your audience lives. Not...

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Content Marketing Spotlight: Coldwell Banker Commercial
Blog 4 days ago
Content Marketing Spotlight: Coldwell Banker Commercial

Coldwell Banker Commercial (CBC) delivers exceptional commercial real estate service on a global scale using leaders positioned in local...

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Feeling the Love: Valentine's Day Content Marketing Campaign Ideas
Blog 5 days ago
Feeling the Love: Valentine's Day Content Marketing Campaign Ideas

Make your customers melt with a charming Valentine's Day campaign. Yes, the real estate industry can design a creative content marketing strategy...

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Video Email Marketing: The Next Big Deal?
Blog 6 days ago
Video Email Marketing: The Next Big Deal?

How can your email campaigns stand out against the inbox flood of retail deals, professional newsletters, and company promos? Easy! Combine the two...

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You Need to Know These 17 Content Marketing Stats
Blog 1 week ago
You Need to Know These 17 Content Marketing Stats

What we love about content marketing is the constant evolution. New developments continue to stretch marketer's creativity and keep the ways...

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How CRE Professionals Worked in 2016
Blog 1 week ago
How CRE Professionals Worked in 2016

It's back! The DNA of #CRE surveys commercial real estate professionals on who they are and how they accomplished their work. Started in 2015 by...

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Content Marketing Spotlight: CompStak Blog
Blog 1 week ago
Content Marketing Spotlight: CompStak Blog

Finding accurate comparables, or comps, is essential in the real estate business. Compstak helps commercial real estate professionals source the...

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Need More Customers? Prioritize Your Website Over Social Media
Blog 1 week ago
Need More Customers? Prioritize Your Website Over Social Media

Guest Post by Sarah Malcolm, Chief Digital Strategist of The News Funnel We have all spent years focused on growing our social network following....

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How to Fix 5 Common Content Marketing Problems
Blog 1 week ago
How to Fix 5 Common Content Marketing Problems

Content marketing is not a one-size-fits-all solution. Each brand has a unique product and consumer base that informs the content strategy. That...

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Six Editing Tips for Better Blogs
Blog 2 weeks ago
Six Editing Tips for Better Blogs

One typo, easily forgiven. Multiple typos with sprinkles of homophones and misplaced commas across several posts? Sheer laziness that sends grammar...

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Content Marketing Spotlight: Adwerx Blog
Blog 2 weeks ago
Content Marketing Spotlight: Adwerx Blog

Adwerx specializes in digital marketing and brand awareness for real estate professionals. The company started in 2013 to provide effective and...

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6 Mistakes to Avoid in Video Marketing
Blog 2 weeks ago
6 Mistakes to Avoid in Video Marketing

Consumers watch videos by the billions per day across social platforms like Facebook, Snapchat, and YouTube. Content marketing research proves a...

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5 Ways to Build Your Personal Real Estate Brand on LinkedIn
Blog 3 weeks ago
5 Ways to Build Your Personal Real Estate Brand on LinkedIn

LinkedIn is more efficient at building a personal real estate brand than other social networks. There are no silly cat videos or foodie posts...

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Content Marketing Spotlight: Blueprint by CBRE
Blog 3 weeks ago
Content Marketing Spotlight: Blueprint by CBRE

CBRE is a global powerhouse in real estate services and investment. More than 70,000 professionals serve clients around the world across a range of...

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Why You Need Evergreen Content
Blog 3 weeks ago
Why You Need Evergreen Content

Does the content marketing term "evergreen" have you staring out the window at pine trees? Don't. Evergreen content simply means content that...

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#ContentMarketing Spotlight: SIOR Pulse
Blog 1 month ago
#ContentMarketing Spotlight: SIOR Pulse

The Society of Industrial and Office Realtors (SIOR) is comprised of over 3,000 members in 630 cities across the globe. For 75 years, the...

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Top 5 SEO Tools to Improve Ranking
Blog 1 month ago
Top 5 SEO Tools to Improve Ranking

Just like plants need water to grow, websites need smart search engine optimization (SEO) to boost organic traffic. Beyond incorporating basic best...

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Content Marketing Spotlight: Honest Buildings
Blog 1 month ago
Content Marketing Spotlight: Honest Buildings

Busy real estate owners and managers seek three components in optimizing their project management and procurement process: reduce project costs,...

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Is Twitter Dying?
Blog 1 month ago
Is Twitter Dying?

Twitter's initial launch revolutionized social media. The real-time conversation spurred national conversations, fed national cultural movements,...

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Why The Number of Followers You Have Means Nothing
Blog 1 month ago
Why The Number of Followers You Have Means Nothing

Blog Post by Sarah Malcolm, Chief Digital Strategist at The News FunnelConnect with Sarah on Twitter @mrssarahmalcolmPeople are so obsessed with...

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Twitter Jumps on Live Train
Blog 1 month ago
Twitter Jumps on Live Train

Months after the arrival of Instagram Stories and Facebook Live, Twitter announced users can now broadcast video through their platform. The live...

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What Changed in Social Media During 2016
Blog 1 month ago
What Changed in Social Media During 2016

Content marketing experienced tremendous shifts in the type of content and its distribution during 2016. The exciting changes reflect the trends we...

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Content Marketing Spotlight: Zillow Porchlight
Blog 1 month ago
Content Marketing Spotlight: Zillow Porchlight

Zillow is an online comprehensive real estate marketplace of properties for sale or rent. In addition to its searchable database, Zillow conducts...

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5 Tips to Optimize Your Blog for Mobile Devices
Blog 1 month ago
5 Tips to Optimize Your Blog for Mobile Devices

Announcing the number one reading device: cell phones! According to Pew Research Center, 90% of U.S. adults owned a cell phone in 2014. The use of...

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Does Email Marketing Still Matter?
Blog 1 month ago
Does Email Marketing Still Matter?

A decade after some experts predicted the death of email, some continue to say email marketing is bust. Market leaders see evidence that opposite...

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Content Marketing Spotlight: NAIOP Market Share
Blog 2 months ago
Content Marketing Spotlight: NAIOP Market Share

NAIOP is a leader in commercial real estate industry development because it maximizes its networking, educational and career development...

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Masters of Content: The Top Real Estate Blogs of 2016
Blog 2 months ago
Masters of Content: The Top Real Estate Blogs of 2016

Ranking as a top blog requires more than an understanding of content marketing best practices or avoiding common mistakes. Great blogs have that...

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Why Real Estate Professionals Should Use Facebook Live
Blog 2 months ago
Why Real Estate Professionals Should Use Facebook Live

Live from anywhere, it's real estate! Facebook Live use is exploding across the social network's news feeds. The latest feature is part of Facebook...

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Do’s and Don’ts of Writing Better Social Profiles
Blog 2 months ago
Do’s and Don’ts of Writing Better Social Profiles

Imagine this: you've just clicked on an engaging Facebook post on this incredible product. You're sold. Problem? You can't find how to contact the...

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12 Days of Content Marketing: How To Shine During The Holiday Season!
Blog 2 months ago
12 Days of Content Marketing: How To Shine During The Holiday Season!

Between the sparkling lights and doorbuster sales, it's tough to get attention during the holiday season. Luckily, we have the right tools to...

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