Press Release brought to you by ZipRealty, Inc.

ZipRealty Launches Mobile CRM, Empowers Increased Agent Productivity


Media Contact: Stacey Corso

ZipRealty Launches Mobile CRM, Empowers Increased Agent Productivity
Mobile CRM enables agents to instantly identify and connect with the clients
who are most likely to buy homes.

EMERYVILLE, Calif., Oct. 24, 2013ZipRealty, Inc. ( (NASDAQ: ZIPR), the nation’s most prominent online technology-powered residential real estate brokerage firm and real estate marketing solutions provider, today released the mobile-optimized version of Zap, a custom-built, end-to-end customer relationship management solution (CRM) and dashboard that helps real estate agents close more transactions with a greater level of efficiency.

Because the Zap CRM is fully integrated with and ZipRealty’s award-winning mobile app, it gives agents real-time insights into their clients’ online home search activity, effectively showing agents which clients are “heating up”. With the launch of mobile Zap, agents now have the power to see and respond to those clients from the palm of their hand, making them more efficient and effective than ever before.

During the Beta launch, agents using mobile Zap were enabled toeasily increase key transaction-indicating activities. While on the platform, there was a:

  • 40.64% increase in phone calls
  • 20.17% increase in emails
  • 25.45% increase in comments
  • 6.82% increase in home showings

A more nimble version of desktop Zap, mobile Zap, “gives agents access to all of the tools and resources they need to effectively conduct business and provide outstanding customer service while on the go,” says Jamie Wilson, SVP of Technology at ZipRealty. “Additionally, their activity is synced with desktop Zap, so they can easily go from working on the move, back to working in the office without skipping a beat.”

Standout features of Mobile Zap include:

  • Client Ranking: Every contact in an agent’s database is ranked based on that contact’s activity on and ZipRealty’s mobile apps.This ranking, called a “ZipScore”, instantly shows agents who is ramping up their home search and who is ready to transact.
  • Contact Alerts: Mobile Zap alerts agents as soon as a client requests assistance or wants to visit a property. Agents can select how to respond – whether with a call, text or email – based on the client’s preferences.
  • Geolocation: Mobile Zap allows agents to instantly add property showings, and comments about those properties, directly to for homebuyers to see.
  • Mobile Office: Mobile Zap allows agents to easily access their daily tasks/ notifications from the dashboard while on the go.

For more information new mobile-optimized Zap, check out this video:




About ZipRealty, Inc.
ZipRealty is a leading national real estate brokerage and provider of proprietary technology and comprehensive online marketing tools for the residential real estate brokerage industry. For home buyers and sellers who increasingly want control, choice and a seamless, customized service, ZipRealty offers Internet-enabled, state-of-the-art technology and complete access to accurate, timely information via their website and mobile applications, which real estate professionals can combine with their own local knowledge and personal expertise to offer an exceptional start-to-finish client experience. For real estate professionals who seek more productive ways to conduct business, ZipRealty provides technology and online marketing tools to enhance their online sales channel, including lead generation, conversion and service of their clients. ZipRealty’s technology and online marketing products serve its full-service, owned-and-operated residential real estate brokerage business in 19 markets nationwide, as well as its Powered by Zip network of leading third-party local brokerages in 19 markets.

10/24/2013 - 10:48


ZipRealty, Inc.

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