Watkins Research Group Ranks Cresa #1 in Client Advocacy
Philadelphia, PA July 16, 2013 – Cresa, North America’s leading tenant representation firm, was ranked first in client advocacy among 23 firms evaluated, according to the Watkins Research Group in their bi-annual survey of commercial real estate firms. More than 200 senior corporate real estate executives responded to the survey, which measured perception, brand awareness, service delivery models, and customer satisfaction.
One of the key metrics reported is the Client Advocate Score (CAS), which is an indication of whether or not a company’s clients are advocating usage of the company to their peers. It is determined by measuring how many more clients are likely to recommend (advocates) than not recommend (detractors). In this key metric, Cresa was ranked #1 with a score of 75.4. The next most highly ranked commercial real estate firm received a score of 27.6, and only three firms achieved a positive score.
In addition to achieving the top ranking in Client Advocacy, Cresa also achieved the following:
- When rated on whether or not the service provider “adds to the bottom line” and “has a strong client orientation” Cresa beat all 22 competitors
- When rated on ten key criteria that are important to clients, Cresa ranked second
- In these ten key criteria, Cresa was rated first or second in 7 of the 10 factors.
- Cresa was voted among the Top 5 best commercial real estate firms in the industry
CEO Jim Leslie said, “Cresa has always been a strong advocate for its clients, and we are deeply grateful that they are strong advocates for us as well. As an exclusive tenant representation firm, we avoid conflicts of interest associated from working for both landlords and tenants, which allows us to always do the right thing for our clients. I believe that is why they are so eager to recommend us.”
Cresa is an international corporate real estate advisory firm that exclusively represents tenants and specializes in the delivery of fully integrated real estate services, including: Transaction Management, Project Management, Corporate Solutions, Portfolio Strategies, Location Planning, Lease Administration, Capital Markets, Mission Critical Solutions, and Facilities Services. With more than 58 offices, Cresa is the largest tenant representation firm in North America. Through its partnership with Savills, one of the world's largest commercial real estate services firms; Cresa covers more than 173 locations in 40 countries. For more information, visit www.cresa.com.