Sarah Malcolm, Leading Digital Strategist in the Real Estate Industry, Joins The News Funnel as Chief Digital Strategist
New York, NY (October 3, 2016) -- The News Funnel, the largest content platform in the real estate industry, announced today the appointment of Sarah Malcolm as Chief Digital Strategist. Sarah is one of the most widely respected and experienced digital media executives in the real estate industry and will be responsible for leading The News Funnel’s digital media efforts including the growing Content Marketing operation within the site.
Prior to joining The News Funnel, Sarah was the Director of Digital Strategy for International Council of Shopping Centers (ICSC). Acknowledged as one of the CRE industry’s leading social media pioneers, Sarah has created and executed ICSC’s social, mobile and digital strategy, winning over 40 awards. She also made the Real Estate Forum's Women of Influence list in 2014. Due to her success, ICSC was named a Top 25 Social Media Savvy Association by Association TRENDS, a Top 25 LinkedIn Savvy Association and the number one Social Media Savvy company in the Services and Retail category.
Sarah has also been behind the award-winning Social Media Pavilion, #iTechLounge, and the ICSC Coca-Cola Happiness Lounge which focuses on educating the Retail Real Estate industry on how a smart, creative social and digital media strategy can breathe new life into every area of business. Her intimate involvement in the digital-scape also afforded her the opportunity to be a guest author for the book, “Social Networking For Shopping Centers,” writing on the topics of Effective Tweeting and How Retailers Are Using Facebook.
“We are thrilled that Sarah is joining our team to head all of our digital and content solutions,” stated Michael Beckerman, founder and CEO of The News Funnel. “I have personally had the pleasure of knowing and working with Sarah for many years and was always so impressed with her knowledge and expertise of all things digital and social. Sarah’s passion for innovation and thought leadership will be huge assets to The News Funnel, our subscribers and our Content Marketing clients,” Beckerman concluded.
“I am so proud to be joining The News Funnel team,” stated Sarah Malcolm. “The opportunity to devote my energies and ideas to such an innovative and cutting-edge platform like The News Funnel is really the perfect opportunity for me. I have spent my career executing strategies with some of the best brands in the real estate and retail sectors and now I am fortunate enough to utilize these amazing experiences to help grow this groundbreaking platform and the clients we serve through our Content Marketing solutions,” Sarah added.
About The News Funnel
The News Funnel is the largest real estate news platform in the industry. The free site features over 5,000 sources of content from trade publications, national and regional media, companies and bloggers. The personalized news platform delivers offers subscribers targeted content based on their industry segment, location and specialized interests.
The News Funnel additionally creates content for nearly 100 real estate companies via it’s Content Marketing Platform which promotes the original content on the site as well as their social networks.
To learn more, visit www.thenewsfunnel.com.