Press Release brought to you by K. Hovnanian Homes

Rumson Homeowners Discover Appealing Townhome Living at The Ivy at Shrewsbury


Shrewsbury, NJ, March 2014: Janice and David Henderson never thought of themselves as townhome kind of people. They were accustomed to single-family home living, having had two homes of their own over the years, including their most recent five-bedroom house in Rumson. However, once their four children were grown and had moved out of the house, the Hendersons were ready for a change.

“We liked the idea of something smaller and more manageable,” Janice shared. “We wanted to stay close to home so our kids could keep roots in the area, but we were ready to downsize to something with a little less maintenance.” David picked up the story from there. “We started looking for smaller single-family homes in our general area and thought we had actually found one in Shrewsbury. Then we began to realize that we really didn’t want a yard to maintain anymore. We were looking at homes, but hadn’t looked at any condos or townhomes. We thought we were house people!”

In the meantime, in the back of their minds, the Hendersons had been considering K. Hovnanian’s® The Ivy at Shrewsbury, one of Monmouth County’s most distinctive new townhome communities. As the only new townhome community of its kind in the popular Shrewsbury-Little Silver-Fair Haven-Red Bank area, The Ivy has become one of the best-selling neighborhoods in Monmouth County. Janice had seen an ad for The Ivy in the newspaper and something about the community stuck with them. “Coming from a five-bedroom home, we were just concerned that we had enough room for our kids when they would come home and we weren’t sure that a townhome would be large enough,” she said.

“Eventually we realized that life would be a lot easier if we just moved into The Ivy,” David laughed. “We could move in and not worry about the outside maintenance anymore. We could lock the door and go to Florida or anywhere else and not have to worry about anything, which really appealed to us.” Janice added, “We also liked the idea of moving into new construction – and we loved the layout of the models.”

The Ivy at Shrewsbury features a limited number of distinctive three-story townhomes at a very affordable price-point, from the upper-$400,000s (subject to change). The remaining homes at The Ivy are St. Andrews models, which offer approximately 2,179 square feet of living space, with three bedrooms, three bathrooms, attached two-car garages and optional finished basements. The Hendersons chose a St. Andrews home. “We really like the layout,” Janice shared. “Having the loft was a big factor, because we wanted the space for extra beds when the kids come home. We also like having the finished basement, and having the two-car garage is a very nice feature.”

The Shrewsbury area has long been regarded as one of the most desirable parts of Monmouth County and the Jersey shore. A big draw to the area is its proximity to downtown Red Bank, home to many fine dining establishments, as well as art galleries, shopping and entertainment venues. Only about five miles from the beach, The Ivy is also very close to the upscale Grove at Shrewsbury and The Galleria, two popular shopping complexes in the area. Homeowners enjoy easy access to the Garden State Parkway and the community is located within walking distance of a bus stop that leads to Port Authority, and also close to NJ Transit train stations, making it very convenient for city commuters. “It’s ideally situated,” David Henderson commented. “Living here, it’s so convenient, it’s amazing!”

The Hendersons moved into their new home at The Ivy in mid–November of 2012 – just in time to have all four of their children converge on the new place for Thanksgiving. “They were all home and they loved it,” Janice said. “We had room for everyone to stay here, even though we just moved in and were still unpacking! Our one daughter joked that she thinks she’ll wait to come back until everything is unpacked and we’re settled in a little more – but it was great having everybody home!”

Visit The Ivy at Shrewsbury soon, while there are still some homes available. Take a tour of the beautifully furnished model homes and ask about the selection of quick move-in homes that are currently available, for those who are able to move sooner rather than later. The model homes and Sales Office are open daily from 10:00 a.m. to 6:00 p.m. For directions or more information, call The Ivy at Shrewsbury at 877-717-0850; or visit the community online, at


Hovnanian Enterprises, Inc., founded in 1959 by Kevork S. Hovnanian, is headquartered in Red Bank, New Jersey. The Company is one of the nation’s largest homebuilders with operations in Arizona, California, Delaware, Florida, Georgia, Illinois, Maryland, Minnesota, New Jersey, North Carolina, Ohio, Pennsylvania, South Carolina, Texas, Virginia, Washington, D.C. and West Virginia. The Company’s homes are marketed and sold under the trade names K. Hovnanian® Homes®, Brighton Homes®, Parkwood Builders, Town & Country Homes and Oster Homes. As the developer of K. Hovnanian’s® Four Seasons communities, the Company is also one of the nation’s largest builders of active adult homes.

Additional information on Hovnanian Enterprises, Inc., including a summary investment profile and the Company’s 2013 annual report, can be accessed through the “Investor Relations” section of the Hovnanian Enterprises’ website at To be added to Hovnanian's investor e-mail or fax lists, please send an e-mail to or sign up at


03/11/2014 - 11:15


K. Hovnanian Homes

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