Press Release brought to you by Real Estate Financial Modeling (REFM)

REFM Hires New York Commercial RE Veteran Keith Lefkof To Head Business Development, Drive Sales Of Valuate Platform



Arlington, VA – April 30, 2013 – Arlington, VA-based Real Estate Financial Modeling (REFM) announced today that it has hired Keith Lefkof as its new Director of Sales and Business Development. Mr. Lefkof brings over a dozen years of commercial real estate experience, and deep contacts in the New York Market.

“Keith’s acceptance of the job offer was a huge win for REFM,” stated Bruce Kirsch, founder and President of REFM. “His incredible grasp of the most sophisticated and valuable real estate market in the world is outstanding, matched only by his reputation within that very close-knit community.”

“I am elated to have joined REFM to empower their further growth,” stated Mr. Lefkof, who will be located in REFM’s New York office at 226 Fifth Avenue. “REFM’s presence in the tri-state area is going to blossom significantly, especially within the investment sales community with the upcoming release of our new web platform, ValuateTM.”

Lefkof, a skilled leader, has over thirteen years of commercial real estate leasing and capital markets experience which have included working with national and international clients. He has successfully negotiated numerous leasing and investment sales deals totaling more than 700,000 square feet and over $85 million in transaction value.

Lefkof spent the early part of his career in the hotel industry in various management positions with Interstate Hotels and Promus Hotel Corporation. He earned his Bachelor of Science degree in Hospitality Management from Florida International University. Lefkof is also a licensed Real Estate Broker in the State of New York since 2006.

Real Estate Financial Modeling is the top financial analysis solutions provider for commercial real estate. Through its platform, REFM licenses software solutions, delivers financial modeling training and education, and performs financial modeling consulting for real estate transactions of all types.


Elizabeth Mendes

(703) 243-2896


04/30/2013 - 12:21


Real Estate Financial Modeling (REFM)

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