PropFeed: 21st Century Marketing for Commercial Real Estate
How many times have you wished you could send your listings from LoopNet to another aggregator, export them for whatever purpose or efficiently keep your own comps? How much do you dislike LoopNet’s “anti-mobile” interface? How burned do you feel at having to underwrite the cost of free search by paying for LoopNet’s Premium Listing plan? How sick are you of spending money year after year for antiquated technology that puts a firewall around your data? And how frustrating is it that if you want your listings on other sites, you have to enter the same stuff over and over again?
Now imagine having all your brokerage’s listings in one place. From that one place, your agents could search both exclusive and market listings. You could send your exclusives to various national aggregators like Rofo, Catylist or 42Floors – or deliver them to a local listing site. Export the data for market reports. Copy and paste text and images into presentations. Or display them on your website via a pre-formatted, SEO optimized and mobile friendly search – or a custom designed one.
How about having all your comps in one place? Mark them as completed transactions, withdrawn or as an expired listing. Search for leads, keep tabs on your deals or export the data to a spreadsheet for reports.
Let’s add brokerage branding, agent profile pages, Excel, XML or API export options, user access permissions so you can let agents manage their listings or task that job to the marketing department (or both), 24/7 cloud access, simple interface and a dashboard summarizing listing activity, transaction totals and user traffic.
What I just described is PropFeed. For an exceptionally reasonable price (not per agent!), your brokerage can step into the 21st century and get all the functionality you need for modern listing/comp management and digital marketing.
PropFeed was developed by the people at Catylist who were asked by several brokerages to help find a solution for centralized listing and comp management. Built on Catylist’s existing application keeps the cost down and it can be configured to provide individual agent accounts along with its centralized brokerage option.
Listings in PropFeed also benefit from enhanced SEO – not by paying gobs of money to Google – which places Catylist listings near the top of the search results. And did I mention that the Catylist site is free to search and mobile friendly?
There’s more to PropFeed than I’ve written about here. And there’s more on the way since the developers are always working to add brokerage requested functionality. So if you’re not happy with the current state of online marketing or need a simple to use listing/comp management application, here’s your solution.