Pace Launches Gender Equality Awareness Campaign Focused on Women in Real Estate
Industry Titans Tighe, Albert, Israel & Others Featured
New York, NY, July 2017: Pace, a WPP branding and marketing agency based in New York City, has launched a campaign focusing on gender equality in the commercial and residential real estate sectors. The campaign is part of a larger, international initiative known as Common Ground, with leading advertising and marketing firms addressing the world’s most pressing problems.
Throughout the year, Pace is producing a series of “TRAILBLAZERS” features spotlighting women who have made significant strides in commercial and residential real estate and related fields. The campaign launched in February with a feature on Mary Ann Tighe, CEO of CBRE’s New York Tri-State Region. Each interview highlights a woman’s achievements, how she broke in and made it in the industry, advice she has for other women starting out or advancing in the field, and more. The interviews are featured on the Pace website and are being promoted throughout the industry. Additional features have included Adrienne Albert of The Marketing Directors, Roxanne Donovan of Great Ink Communications, Ellen Israel of JRT Realty, Onay Payne of Clarion Partners, Giovanna Pergola of Meyers Research, Robyn Reiss of Commercial Observer, and Samantha Sax of Elad Group, with others to follow as the year continues.
Cara Faske, president of Pace, commented on her firm’s unique initiative. “We’re thrilled to be able to create a campaign like this to focus attention on such a crucial issue,” Faske said. “Women in the labor market still earn an average of 24% less than men globally, according to the United Nations, so advancing gender equality is critical for social progress in every area. At Pace, we work with so many clients in the commercial and residential real estate industries, so it made sense for us to design a campaign that zeroes in on these fields. Commercial real estate in particular is a sector that has traditionally been male dominated. Thankfully, today, more and more women are playing significant roles in the field. We want to salute the women of real estate – pioneers who have shattered so many glass ceilings. The program may be called Common Ground, but these women are anything but common. They are true trailblazers – and it’s an honor for us to be able to spotlight their careers and their tremendous achievements.”
The international Common Ground initiative was developed at the suggestion of former UN Secretary-General Ban Ki-moon in 2016 at the Cannes Lions Festival, the global event for those working in the creative communications, advertising and related fields. WPP, the world's largest communications services group, joined with five of the other largest advertising and marketing services groups, putting aside competitive differences to launch the international initiative, which supports the United Nations’ Sustainable Development Goals (SDGs). As part of the initiative, each group is focusing on a specific area of the United Nations' SDGs. WPP has chosen to focus efforts on Gender Equality, with each of the group’s companies designing unique projects and campaigns to address and direct public attention to this critical issue.
As part of the Pace Common Ground campaign, the agency is also supporting and highlighting the work of Bottomless Closet, a NYC-based organization that offers an innovative approach to workforce preparation for disadvantaged women transitioning from unemployment and public assistance to work.
Pace is a full-service branding and marketing agency with a venerable track record of over six decades of innovation in developing successful campaigns for residential and commercial real estate clients. Founded in 1949, Pace was acquired in 1986 by WPP, the world's largest communications services group with billings of US$73 billion and revenues of US$19 billion. WPP is parent to some of the most prominent and successful firms in the field, including J. Walter Thompson, Ogilvy and Mather, Grey and Hill and Knowlton. In addition to specializing in residential and commercial real estate, the agency has also served a variety of other sectors including hospitals and healthcare, hospitality, education, and non-profit organizations. Based in New York City, with offices in New Jersey, Philadelphia, and Florida, Pace is also parent company to Green Integrated Marketing Services in Boca Raton, Florida; and Stalder/Green in Orlando, Florida. For more information, visit paceadv.com. To learn more about the international Common Ground initiative, visit https://www.wpp.com/wpp/press/2016/jun/24/ban-ki-moon-brings-together-advertisings-big-six-in-cannes/.