Pace Advertising Launches Agency Rebrand
New York, NY, November 2015: Pace, a WPP advertising and branding agency based in New York City, has announced a rebranding initiative, including the launch of a new logo and website (paceadv.com). Pace has a venerable track record of over six decades of innovation in developing branding and marketing campaigns for commercial and residential development and brokerage clients. To celebrate the agency’s rebrand, Pace hosted a kickoff party on November 4th at its New York City office in Union Square.
Last year, Pace announced the promotion of real estate marketing veteran Cara Faske as the agency’s new president. In her first year, Faske implemented a series of changes leading up to the agency rebrand. The most prominent of these early changes were personnel related, including the recent hiring of a new Creative Director, Jane Kramer. Other personnel changes have included the hiring of Heather Malko as Vice President, Account Director; Philip Chadwick, Creative Services Director; Karen Stolzenberg, Senior Account Executive; and Katie Cope, Account Coordinator.
“This is an exciting and very pivotal time in the growth of Pace,” Faske commented. “We have such a storied history in the industry, with a tenure that goes back to 1949. The agency has evolved over the years to meet the challenges of a changing world. We recognize the need to stay in constant motion – and that’s what this new brand strategy is all about: to reintroduce the agency, build awareness, and let people know that we’ve really upped our game. We’ve invested in new technologies, new talent, and expanded our capabilities in so many new ways. Today, we’re able to provide a depth of services for our clients that’s far beyond what we’ve ever offered before when it comes to strategic branding and marketing, with a new level of creativity and analytics that today’s world demands.”
Jane Kramer, Creative Director at Pace, commented on the agency’s new logo and visual identity. “It’s challenging as an agency to carve out critical time to focus on yourself,” Kramer said. “We get so busy doing work for clients that it’s easy to neglect our own brand. But like they tell you when you’re on a flight: always put your own oxygen mask on first before you assist someone else. And that's what we’ve done – we’ve resuscitated our own brand. Pace has been around for so many years, that a lot of people have established or preconceived notions of who we are – and we want to shake that reputation up. Our new visual identity is clean, sophisticated and contemporary. The “p” glyph shows motion, which directly relates to our Pace name, indicating that we are on the move. There’s a vital, new energy at the agency that’s palpable. We’re ready for a new phase of unprecedented growth.”
Founded in 1949, Pace is a full-service advertising and branding agency based in New York City, with offices in Boca Raton and Orlando, Florida. In 1986, Pace was the first U.S. acquisition of WPP, the world’s largest communications organization and parent to some of the most prominent and successful firms in the field, including agencies such as Young & Rubicam, J. Walter Thompson, Ogilvy and Mather, Grey, and Hill & Knowlton. Pace is also parent company to Green Advertising in Boca Raton, Florida; and Stalder/Green Advertising in Orlando, Florida.