The News Funnel Tops 250 Company News Channel Users
NEW YORK CITY (December 17, 2012) – The News Funnel, a new, free website that enables business readers to create a customized news funnel based on their unique preferences, has announced that more than 250 companies are now using the news curation site’s Company News Channel service to upload their content for free to reach business readers directly.
Since launching in the real estate industry this past spring, The News Funnel has grown its subscriber base to several thousand professionals, who are using the site to customize their business news from more than 500 news sources. These users are also able to set their preferences to follow Company News Channels and receive all of the news about companies of interest.
"Companies in all facets of the real estate industry have recognized the benefits of setting up a free Company News Channel on The News Funnel,” said Michael Beckerman, Founder and CEO of The News Funnel. “We are providing them with a direct distribution portal to their targeted audiences in a free, simple platform that they control and administer. The feedback we have gotten from our corporate users has been overwhelmingly positive."
"Matrix Development has been using The News Funnel both as a tool to gain market research and insights, but also as a marketing strategy for us to get our news out into the marketplace. By utilizing our Company News Channel, we can upload our news very quickly and have it reach key influencers in the marketplace immediately. It's also a great way for us to bring attention to our company by encouraging professionals in the industry to "follow" our News Channel to see all of our news as it appears in the media," said Hilary Budny, Vice President of Matrix Development Group.
A few of the most recent Company News Channels established on The News Funnel include:
The Durst Organization
Cushman & Wakefield - New York
Colliers International - New Jersey
KRE - Kushner Real Estate Group
Coldwell Banker New Homes
HFF, L.P. – New York
Jones Lang LaSalle - Philadelphia
Cassidy Turley - New York
About The News Funnel
The News Funnel is a free, web-based news aggregator for real estate professionals that sources industry-specific news from trade publications and major media sources. Subscribers create customized news feeds for their geographic market, industry segment and areas of interest that are accessed on their personalized home page or via a daily email.
The News Funnel features Company News Channels (CNC’s) — web pages that are available at no charge to companies to upload press releases, event notifications, blogs and market research reports that are then distributed into the funnels of subscribers. The website also features simple and advanced search capabilities. Aggregated content is stored for six months and users can search this content by keyword, market, industry segment or area of interest.
Headquartered in New York City, The News Funnel was founded by Michael Beckerman, a 25-year veteran of the public relations and media industries. For more information visit www.thenewsfunnel.com.