The News Funnel Launches Site Redesign in Response to Customer Feedback
New site incorporates extensive user feedback resulting in streamlined, responsive design
New York, NY (February 17, 2015) - The News Funnel, a fast-growing real estate news platform announced today the launch of its redesigned website at www.thenewsfunnel.com. The new website is the culmination of a yearlong effort to incorporate feedback from thousands of the site’s users. The website has also been developed to feature a responsive design, adapting its display for optimal viewing on any screen.
The News Funnel has significantly streamlined the entire site to accommodate a growing customer base of busy real estate professionals. The simplified layout allows users to create customized news feeds from thousands of industry news sources in a highly efficient manner.
Additionally, companies can set up their own profile pages which aggregates all of their news automatically and allows them to upload their content directly to the site’s subscriber base. The company dashboard has also been completely redesigned to enable companies using The News Funnel platform to get up-to-the-minute data on their news impressions. This unique and highly intuitive tool allows companies to upload and distribute their news, videos, blogs, event announcements and market research in minutes to thousands of professional at no cost.
“With the launch of this redesign, our main goal was to take all of the customer feedback we’ve received from hundreds of in person demos, customer surveys and focus groups in order to enhance each individual’s user experience, whether they are a professional or a company,” said Lindsey Imperatore, director of marketing at The News Funnel. “Not only are we introducing a very clean, user friendly design where users can more thoroughly enjoy their customized real estate news feed, we have improved the company news upload features to encourage increased uploads and the creation of user generated content. In addition to the over 3,000 sources of news streaming in 24/7, the increase in user generated content reinforces The News Funnel being largest content hub of real estate news and related information in the industry,” continued Imperatore.
Highlights of the News Funnel redesign include:
- The ability to view news from your market immediately without having to register or log in
- Responsive design
- Faster loading times
- Simpler navigation
- Richer social sharing elements
- Enhanced comments sections
- Improved expression of brand through font and typography
- User-friendly news distribution dashboard
About The News Funnel
The News Funnel is the largest real estate news platform in the industry. The free site features over 5,000 feeds, sourced and indexed from industry-specific trade publications, major media sources, companies and professionals. In addition to search, subscribers can create personalized real estate news feeds based on their geographic markets, industry segments and areas of interest, that are accessible on their personalized home pages that refresh 24/7. Featuring a responsive design, mobile app and email alert, subscribers can access their customized news anywhere, at any time.
The News Funnel is currently available in 52 markets across the U.S. and new markets are being added on a regular basis.