The News Funnel Launches Advertising Program for Companies to Target Real Estate Professionals
NEW YORK CITY (MARCH 2013) – The News Funnel, a fast growing curated news site for real estate professionals has announced it is now accepting advertising on its site for the first time. The site is offering a few select companies the opportunity to promote their brand and their News Channels on the site commencing the month of March. The first advertising spots were sold out very quickly.
The new advertising program is being launched in the New York, New Jersey and Pennsylvania markets. It allows companies to target their ads to a very select audience of senior real estate professionals. The ads themselves are completely automated and feature a company's logo which links directly to their News Channel on The News Funnel. These News Channels showcase all of a company's news in one centralized location. The News Funnel ad program also offers in-depth analytics to report both traffic and new "followers" to these pages on behalf of the advertisers. A few of the advertisers in this pilot program include Matrix Development, RXR, Planned Companies, Massey Knakal and GreenPearl Events.
"We were not planning on offering advertising on the site until a much later date, however, there was extremely strong demand by our corporate customers to enhance their presence on our site," stated Michael Beckerman, CEO/Founder of the site. "Our few available ad spots sold out very quickly and we already have strong interest for our April schedule. We are offering a cutting edge ad platform that allows companies to drive traffic to their News Channels and therefore tell their story in a very unique and compelling manner, much different than traditional ad formats that exist in other media," Beckerman added.
Companies that are advertising on The News Funnel for the month of March include:
Brandywine Realty Trust
Delaware Valley Green Building Council
Jones Lang LaSalle Philadelphia
Massey Knakal Realty Services
Matrix Development Group
About The News Funnel
The News Funnel is a free, web-based news aggregator for real estate professionals that sources industry-specific news from trade publications and major media sources. Subscribers create customized news feeds for their geographic market, industry segment and areas of interest that are accessed on their personalized home page or via a daily email.
The News Funnel features Company News Channels (CNCs) — web pages that are available at no charge to companies to upload press releases, event notifications, blogs and market research reports that are then distributed into the funnels of subscribers. The website also features simple and advanced search capabilities. Aggregated content is stored for six months and users can search this content by keyword, market, industry segment or area of interest.
Headquartered in New York City, The News Funnel was founded by Michael Beckerman, a 25-year veteran of the public relations and media industries. The News Funnel launched in mid-2012 and is now curating news in a total of six markets, including Boston, New York, New Jersey, Pennsylvania, Delaware and Washington, D.C. For more information visit www.thenewsfunnel.com.
For more information on advertising on The News Funnel contact Lauren Cenicola at Lauren@thenewsfunnel.com.