Press Release brought to you by The News Funnel



NEW YORK CITY (September 12, 2012)– Since launching earlier this Spring in the New York, New Jersey and Pennsylvania markets, The News Funnel, a new, free website that enables business readers to create a customized news funnel based on their unique preferences, has been attracting a "who’s who" of real estate companies that have signed up to distribute their original content directly to the site’s growing business readership. Already, 232 companies and organizations are using The News Funnel, including many of the real estate industry’s leading firms.

"We couldn't be more pleased with the reaction from our corporate users at The News Funnel," stated Michael Beckerman, Founder and CEO of The News Funnel. "When building the site, we wanted to accomplish solving two primary problems for our industry: giving real estate professionals a simple tool to customize their news, as well as enabling companies to upload their own content to the site to reach industry readers directly. With the growing popularity of our corporate solution, we are now giving our readers access to information and news from more than 500 media sources, as well as more than 200 of the industry’s foremost companies and organizations.”

Select high-profile companies and organizations that have signed up to distribute their content to The News Funnel’sreaders include: Ackman-Ziff, Advance Realty, Boston Properties, Brandywine Realty Trust, Cassidy Turley, CBRE, CoreNet Global, CoStar Group, Cushman & Wakefield, Eastern Consolidated, Hampshire Companies, HFF, IOREBA, J.G. Petrucci Company, Jones Lang LaSalle, The Landis Group, Mack-Cali, Massey Knakal, Matrix Development Group, NAI James E. Hanson, the New York City Chapter of NAIOP, Normandy Real Estate Partners, Onyx Equities, RXR Realty, SJP Properties, The Walsh Company, Wiss & Company, Woodmont Properties and many more.

"Our company uses The News Funnel to get our news out to the industry in the most targeted and efficient manner. Our professionals at J.G Petrucci also use the site to research trends and market intelligence. The search features have proven to be extremely valuable as we analyze specific markets and data. In seconds, we can obtain all the news and information on any market segment, product type of geographic location. The News Funnel is an extremely powerful tool that every business in our industry will benefit from," said Jim Petrucci, President of J.G. Petrucci Company.

"Matrix Development has been using The News Funnel both as a tool to gain market research and insights, but also as a marketing strategy for us to get our news out into the marketplace. By utilizing our Company News Channel, we can upload our news very quickly and have it reach key influencers in the marketplace immediately. It's also a great way for us to bring attention to our company by encouraging professionals in the industry to "follow" our News Channel to see all of our news as it appears in the media," said Hilary Budny, Vice President of Matrix Development.

"The News Funnel is a very easy tool to use to post news on your company. I have found the site to be very useful for me to also stay current on what’s most important to our company and our professionals. Our New Jersey CBRE office has been using the site for some time and we are very pleased with the results," said Sevim Can, Director of Marketing at CBRE’s New Jersey office.

The News Funnel launched with a focus on the real estate vertical and sources industry-specific articles, press releases, event announcements and market research reports.  It is currently offering coverage in the New York Metropolitan Area, with plans to expandnationally and into other business-to-business verticals in the near future.

With more than 500 business and real estate-focused media sources featured on the site, as well as content supplied directly by the more than 200 corporations and organizations that are signed up for free via the site's Company News Channel service, The News Funnel curates news from the most comprehensive set of sources in the real estate industry.

About The News Funnel

The News Funnel is a free, web-based news aggregator for real estate professionals that sources industry-specific news from trade publications and major media sources. Subscribers create customized news feeds for their geographic market, industry segment and areas of interest that are accessed on their personalized home page or via a daily email.

The News Funnel features Company News Channels (CNC’s) — web pages that are available at no charge to companies to upload press releases, event notifications, blogs and market research reports that are then distributed into the funnels of subscribers. The website also features simple and advanced search capabilities. Aggregated content is stored for six months and users can search this content by keyword, market, industry segment or area of interest.

Headquartered in New York City, The News Funnel was founded by Michael Beckerman, a 25-year veteran of the public relations and media industries. For more information visit






09/12/2012 - 10:13


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