The News Funnel Announces Unique Advertising Solutions for Real Estate Companies
"PR-Ad" offers premium placement options for extended press release visibility.
NEW YORK CITY (September 19, 2013) – The News Funnel announced today the launch of their first advertising product available on the fast growing real estate site. Now with several thousand subscribers and over 600 companies using the site, The News Funnel is competitively positioned to give advertisers the visibility and targeted ad solutions that are extremely unique in the real estate marketplace.
The initial advertising launch is the "PR-Ad" ad product, which is being introduced to members in the New York and New Jersey markets with plans to expand to all 30 News Funnel markets in the near future. Any company with a Company News Channel on The News Funnel can seamlessly select the "PR-Ad" option to place their press release, special event or market research promotion in a premium location within subscribers’ Funnels on the site. The ad will also appear within the daily email, which is sent to thousands of subscribers, as well as on the site’s widely followed FunnelCast blog. The system is completely automated and companies can purchase a "PR-Ad" for any day of the week. In addition to the "PR-Ad," companies can also choose to feature their company logo in premium locations, which links to their News Channel. This “Logo Ad” is also placed throughout the site, daily emails, and on FunnelCast.
The new PR-Ad is anchored at the top of each users customized News Funnels for greater visibility. The PR-ad is seen by every subscriber, whose profile meets the unique targeting criteria for that story, including markets, areas of interest and related keywords. To analyze performance of the PR-Ad, The News Funnel has developed a reporting dashboard that will display easy-to-understand metrics of any PR-Ad.
The launch of the PR-Ad has already positioned The News Funnel as a highly unique and effective marketing solution for companies in the real estate industry. Over 600 leading real estate companies that have created Company News Channels will have access to this one-of-a-kind real estate media promotional tool, where they can upload their own content, advertise to highly targeted audiences, and analyze performance via an analytics dashboard. To date, several thousand pieces of content have been uploaded to the site from companies.
Since launching in June 2012, the site has established itself as a fast-growing, business-to-business real estate news aggregator website that enables real estate professionals to create a customized news feed based on their unique preferences. Now covering 30 primary U.S. markets, The News Funnel is attracting thousands of real estate professionals to its free customized news service.
“The launch of our ad products are well ahead of schedule,” stated Jen McCabe, Market Leader for the mid-Atlantic region of The News Funnel. "Our corporate customers on the site have been pushing us for advertising opportunities since they clearly recognize that The News Funnel is the most unique media site in the industry. We built the "PR-Ad" specifically with the goal of not just premium placement of company news, but to make the process as automated and seamless as possible," McCabe added.
About The News Funnel
The News Funnel is the largest news search engine for the real estate industry. The free site has thousands of feeds sources and indexed from industry-specific trade publications, major media sources, companies and professionals. In addition to search, subscribers of The News Funnel create customized news feeds based on their geographic market, industry segment and areas of interest that are accessed on their personalized home page which refreshes 24/7.
In addition to pulling in news from thousands of media sources, The News Funnel features Company News Channels — web pages that are available at no charge to companies to upload press releases, event notifications, blogs and market research reports that are then distributed into the funnels of subscribers.
The News Funnel is currently available in Austin, Boston, Chicago, Dallas/Ft. Worth, Houston, Los Angeles, Miami, New Jersey, New York, Orlando, Pennsylvania, Sacramento, San Diego, San Francisco, Washington, D.C., Seattle, Portland, St. Louis, Las Vegas, Columbus, Cincinnati, Cleveland, Atlanta, Minneapolis/St. Paul, Phoenix, Denver and Detroit with new markets being expanded to on a regular basis.
For more information visit www.thenewsfunnel.com.