Press Release brought to you by The Massimo Group

New Year, New Market: Jerry Anderson Looks To CRE Future at Next "Brokers Who Dominate" Book Club Webinar, Thursday, December 10th


Rod N. Santomassimo to interview fellow author, mentor and
Sperry Van Ness Florida Executive Managing Director at 1 p.m. EST



     CARY, NC (December 2, 2015) - How better to end a successful year in commercial real estate than by planning for the next? Focusing on the future will be the topic of the final Brokers Who Dominate Book Club, as author and moderator Rod N. Santomassimo interviews Jerry D. Anderson, Executive Managing Director of Sperry Van Ness Florida about "New Year, New Market: How are You Preparing for Your Best Results," on Thursday, December 10, 2015, at 1 p.m. Eastern Standard Time.

     The two will discuss the importance of research, seizing opportunities at the right time, and the state of the CRE market going forward.  


     "Jerry came into the real estate business with no background, but learned quickly that preparation was the key. That's how he eventually came to serve as president of two leading firms and sell more than $1 billion in investment property," says Santomassimo, Founder and President of The Massimo Group, North America's leading real estate coaching and consulting firm. "I was extremely fortunate to have Jerry as a boss and mentor early in my career, and I'm thrilled that he will share some of the lessons I received with our viewers."

      As the pioneer of the first regional/area developer agreement awarded by Sperry Van Ness International, Anderson is responsible for the growth and cohesive unification of the company in Florida by strategically identifying key markets, companies, and advisors. For more than three years Anderson was the president of the Sperry Van Ness National Advisor Organization and then was president and chief operating officer of Sperry Van Ness International in 2007. Prior to joining Sperry Van Ness, Anderson served as the president of Coldwell Banker Commercial, a subsidiary of Cendant Corporation. Anderson is the co-author of the best-selling audiotape programs "Commercial Real Estate: How to Buy, Sell and Lease" as well as "Real Estate: Mastering the Negotiation Process." He also authored "Guide to Home Ownership." His book "Success Strategies for Investment Real Estate" is a classic on the shelves of commercial real estate practitioners.

      Anderson has made presentations on real estate investment to audiences in France, the United Kingdom, Australia, New Zealand, Canada, and all 50 U.S. states. He also has discussed investment real estate on television networks including NBC, CBS, ABC, and PBS, and on more than 250 radio stations. 

     The webinar, free to all registrants, is an extension of Santomassimo's 2011 book,  "Brokers Who Dominate," which profiles 23 commercial real estate professionals in various sectors and at differing stages of their careers. It became an instant bestseller and remains a top commercial real estate tome. Previous interviewees were Robert Knakal, Chairman of New York Investment Sales at Cushman & Wakefield, F. Bruce Lauer, Vice Chairman and Principal at DTZ/Cassidy Turley, Faith Hope Consolo, Chairman of Douglas Elliman Real Estate's Retail Group, Tim Strange, Owner and President of Newmark Grubb | Levy Strange Beffort, and Jason Little, First Vice President of CBRE.
     Santomassimo founded The Massimo Group in 2008 to provide a formal program of personal coaching to commercial real estate brokers of all levels of experience, and has recently expanded the company's services to include consulting on customized solutions regarding recruitment, hiring and management; staff restructuring; and succession and acquisition strategies. In addition, these services are now offered beyond the brokerage community to property management, mortgage brokerage and other real estate-related companies. The firm's clients include representatives from a majority of the most successful companies in the business, including CBRE, Colliers, Cushman & Wakefield, Newmark Grubb Knight Frank, JLL, Lee & Associates, Marcus & Millichap, and many more regional and local firms. 
     For more information on the Brokers Who Dominate Book Club, and to register, visit
12/02/2015 - 17:15


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