NAI Ukraine: Japanese fast fashion brand Miniso comes to Ukraine
Miniso, Japan-based fast-fashion designer brand has stepped into Ukraine and announced its first store opening in October in the country’s largest shopping center Lavina Mall. In MINISO store there will be several categories that showcase enormous variety and hold over 3 000 different types of products: Consumer Goods, Health & Beauty, Jewelry & Accessories, Creative Homeware, Digital Products, Stationary & Gifts and Seasonal Products etc. Collections in stores are updated every 7 days. The main advantages of the brand are convenient store formats, wide range of products and reasonable price policy.
The MINISO brand was co-founded in 2013 by Japanese designer, Miyake Junya and Chinese entrepreneur, Ye Guofu in Tokyo, Japan.
Sticking to the life philosophy of "simplicity, nature and good quality" and the brand proposition of "returning to the nature", MINISO gains popularity among consumers with its core brand edges of updating products every seven days, pricing at a low level, and targeting at intelligent consumer product chains. It sets the trend of personalized, intelligent consumption in the frontier market of household consumption.
MINISO pursue a simple & natural life philosophy, design and manufacture excellent goods at honest prices, taking into account of earth resources, environment, recycling and other issues, truly return to nature and the essence of the product.
The brand, which has established strategic relationships with nearly 60 countries, has stores in over 30 countries, including the US, Canada, Australia, the United Arab Emirates, Singapore and South Korea with an average monthly growth rate of 80 - 100 stores. In October, Ukrainians will finally have an opportunity to get acquainted with the brand and purchase its product at the new store at Lavina Mall.
About Lavina Mall
Lavina Mall is a shopping and entertainment center, the largest Ukrainian ‘megamall’, with an area of 170,280 sq.m. Lavina Mall features the widest selection of fashion brands, the largest indoor GALAXY family entertainment park in Europe (20,000 sq.m.), and the country’s largest MULTIPLEX cinema with 13 screens. Lavina Mall is the first mall in a network of 7 megamalls, including Ocean Mall and Blockbuster Mall. The total network’s area will be over 2 million sq.m.
About NAI Ukraine
NAI Ukraine represents NAI Global in Ukraine. The company has become a leader in commercial real estate consulting and leasing. NAI Ukraine is a consultant and leasing agent of major Ukrainian commercial real estate projects – such as Lavina Mall, Rive Gauche, Ocean Mall, Blockbuster Mall and many others. NAI Ukraine team has vast experience: 700 consulting projects, over 100 properties put into operation, and over 3 million sq.m. leased. To learn more, visit http://naiukraine.com/en