MB Real Estate Enhancing Firm's Platform and Resources with New Chief Marketing Officer and Market Research & Analysis Manager
CHICAGO – October 19, 2015 – MB Real Estate (MBRE) is pleased to announce the firm has hired marketing leader, Tamara Jensen as senior vice president and chief marketing officer. Caitlin Ritter also joins the firm’s Chicago office as the new market research & analysis manager.
“MB Real Estate has long been recognized as a thought leader for its market research and creative marketing campaigns,” said Kevin Purcell, chief operating officer of MBRE. “The roles of chief marketing officer and market research & analysis manager are both new positions to the firm and are a reflection of the Executive Committee’s forward-thinking strategy. Tamara and Caitlin, both experts in their fields, will help to foster the continued success of our programs while leading the firm forward in today’s digital age.”
Jensen is a marketing executive with more than 20 years of experience in marketing, communications and public relations. She specializes in the development and implementation of client-specific marketing strategies, as well as the creation of broad, multi-faceted promotional campaigns to support brand awareness. In her new role, Jensen will oversee marketing activities across the firm’s asset management and leasing portfolios; will provide guidance in the pursuit of new business across all service lines; and will lead the firm’s corporate marketing strategy, content development and brand initiatives.
Prior to joining MBRE, Jensen was a vice president and director of marketing for Wight & Company, a Chicago-based architecture, engineering and construction company, where she led the firm’s marketing, public relations and branding initiatives, while also serving as a member of Wight’s management team. Jensen also previously held senior marketing positions at global architectural design firms including Perkins+Will, HOK and RTKL. In each of these roles, she worked in collaboration with firm and office leadership, as well as regional and global stakeholders, to implement best practice marketing strategies, while promoting global brand consistency. Jensen attended West Los Angeles College where she majored in English and was a Dean’s List honoree. A Chicago resident, she is LEED Accredited Professional and a member of the Society for Marketing Professional Services (SMPS).
Ritter joins the firm as the market research & analysis manager and will oversee MBRE’s market research team responsible for the production of both internal and external intellectual research product and resources. With 13 years of experience, Ritter brings a thorough expertise of economic development, urban planning and architecture to her new role. She will apply this knowledge to enhancing MBRE’s quarterly reports including, the “Market Index,” “Market Beat” and “Chicago Market Overview,” while also leading the development and implementation of new research platforms and supporting the firm’s brokerage, asset management, marketing and development teams.
Ritter joins MBRE from Mercy Housing Lakefront in Chicago where she served as a real estate developer and senior analyst for research, policy and new markets. During her career, she has also worked with the Goodman Williams Group, the City of Chicago’s Department of Planning and Development and the City of Chicago’s Zoning and Land Use Planning Division. As a research analyst, Ritter has advised on the viability of proposed projects, generated extensive market analyses, studied public policy and its impact on markets as well as compiled and analyzed real estate and demographic data. She holds a Master’s in Urban Planning and Bachelor of Arts in Architecture from the University of Illinois at Chicago and currently resides in Oak Park, Illinois.
About MB Real Estate Services Inc.
Founded in 1982, MB Real Estate is a full-service real estate organization that provides multifaceted expertise in Asset/Facilities Management; Leasing Services; Project/Construction Management; Tenant Representation; and Investment Services. Headquartered in Chicago, with regional offices in New York, Atlanta and Denver, MB Real Estate provides these services to corporations, institutions, professional organizations, private investors, and non-profit agencies. For more information, please visit www.mbres.com.