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The Marketing Directors Forms Alliance with KW Builder Marketing Services Group


New York, NY, October 11, 2012 – The Marketing Directors, the nationally-recognized residential marketing and new home sales and leasing firm based in Manhattan, has formed a strategic alliance with Beverly Hills, CA-based KW Builder Marketing Services Group, a division of international real estate investment and services firm Kennedy Wilson(NYSE: KW).   

Adrienne Albert, founder and CEO of The Marketing Directors, and Rhett Winchell, President of KW Builder Marketing Services, formed this alliance to utilize each firm's experience, expertise and services to provide a wide-ranging sales management and marketing platform for residential real estate developers west of the Mississippi. 

The alliance will offer a full complement of services, including: sales management, marketing and promotional management, market positioning, product development and market evaluation research and analysis.

"This is an exciting new relationship between two firms with complementary areas of expertise,” notes Ms. Albert, whose company specializes in marketing and selling residential product throughout the New York Metropolitan area and other parts of the U.S. and Canada.   “With Kennedy Wilson’s considerable financial strength, global reach and talented professionals, and our depth of capabilities honed over 30 years of marketing and selling residential properties through an analytical approach and a unique methodology, we’ll be able to provide a level of expertise to home builders in the western market that will have a profound impact on their business goals and strategies.”

The new alliance will expand the quality and quantity of services and professionals available to execute comprehensive programs for clients.  The two firms will jointly manage sites, with The Marketing Directors utilizing its proven in-house systems to focus on sales training and customized marketing and sales solutions, and KW Builder Marketing Services employing its local expertise, full line of capabilities and team of high-energy onsite professionals.

“The Marketing Directors has earned a stellar reputation in the industry for executing successful programs at the highest levels in the biggest markets,” notes KW Builder Marketing Services’ Rhett Winchell.  “By leveraging each firm’s expertise, resources and talent pool, we’ll be able to offer high-quality client service unprecedented in the western United States marketplace.”

The new effort is being launched by two industry veterans with successful track records and considerable recognition among their peers. 

Adrienne Albert has been personally responsible for the marketing and sales of more than $29 billion in properties.  She was recently inducted into the Hall of Fame of the National Association of Home Builders’ (NAHB) National Sales and Marketing Council (NSMC), and was inducted as a “Legend of Residential Marketing,” the first woman to receive the distinction in the award’s 16-year existence.  Additional accolades include “Woman of the Year” honors in 1998 and 2001 and the Emma Lazarus Award in 1996 and 1999 from the Associated Builders and Owners of Greater New York, and National Sales and Marketing Council “Marketing Director of the Year” in 1985.  She is a member of Urban Land Institute (ULI), Institute of Residential Marketing (MIRM), the Real Estate Board of New York (REBNY), the Association of Real Estate Women (AREW), and the National Sales and Marketing Council of the National Association of Homebuilders (NSMC).  Her company’s renowned team of marketing and sales professionals regularly wins prominent regional and national awards, while the International Division recently signed with Barnes International, a well-respected and successful brokerage organization serving Europeans' off-shore needs.

Rhett Winchell appointed Tom Vetter as Executive Vice President of KW Builder Marketing Services’ Group. Mr. Vetter holds CSP, CMP, MCSP and MIRM designations and is the 2012-2013 Chairman of the Board of Trustees for the National Sales and Marketing Council of the National Association of Home Builders (NAHB).  Mr. Vetter is also a builder member of NAHB and is a member of the 2012-2013 NAHB Executive Board of Directors.  Tom is a senior instructor of the Institute of Residential Marketing.



About The Marketing Directors


The Marketing Directors is a full-service marketing and sales/rental organization specializing in new homes and recognized as a national leader in high density residential development across the United States and Canada.  The company is led by founder Adrienne Albert.  Jacqueline Urgo leads the NE operation. David Tufts leads The Marketing Directors, SE, formed in 2007.  Michael Budovitch leads The Marketing Directors Canada.  For more information on The Marketing Directors, call 212-826-8822 or visit


10/11/2012 - 13:03


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