Making a Great First Impression This Fall
September is a time of transitions; the seasons change, students return to school, and tenants often look for a new place to live, as it’s one of the nation’s busiest months to move. With all new places, situations and encounters comes the opportunity for all involved to make a great first impression. If a potential new tenant or resident showed up at your doorstep today, what kind of initial impression would your property and personnel provide? Looking at your building through the eyes of someone seeing it for the first time can help you see ways to improve your property that you never realized were necessary.
Before you even have a chance to personally sell your property to a potential tenant or resident, they will form an opinion based solely on what they see on the outside. Are your grounds well-maintained and free of debris? Are your doors and windows free of residue and smudges?
When a potential tenant/resident walks through your doors, you want your building to immediately feel like home. A clean lobby is a welcoming lobby, so it’s important to ensure your common areas are consistently free of clutter. Are your floors sparkling, and your carpets vacuumed? Is your furniture spotless of dirt and stains? Are your surfaces free of litter and trash?
Personnel & Environment
The biggest factors new visitors will consider is how well they are treated by your employees, and how pleasant the environment is. Once your potential tenants/residents enter the building, their first interaction with your personnel can be make or break. Superior customer service and hospitality makes guests feel comfortable and welcomed, providing them with an exceptional initial experience at your property. Is your staff attentive, knowledgeable and friendly? Are they dressed in professional attire (this includes a smile – everyone’s best accessory!)? Do your employees habitually greet your guests as they arrive, creating a warm environment from the moment they walk in?
If you answered “no” to any of the above questions, you may want to consider taking steps to make your property a more inviting and appealing place to live, not only for future possible residents and tenants, but for your current occupants as well. Don’t know where to start? Planned Companies will give you a free property assessment, with suggestions on how we can help you better your property and attract more tenants by providing a first-class first impression, every time. Call today to set up a meeting and tour of your property with one of our associates; we’d love to help you achieve your property’s potential.