Introducing Lyra Intel to the Commercial Real Estate Marketplace
New business intelligence solution improves property performance with better decision making
CHARLOTTE, NC – July 10, 2018 – Lyra Intel today announced the official full public launch of the company and the expansion of its existing commercial real estate (CRE) business intelligence (BI) solution designed to unlock property revenue potential. This solution integrates with property management systems allowing property owners and managers to better understand resident and tenant needs by collecting data at the industry, portfolio, property, and occupant levels.
Lyra Intel (Lyra) is a CRE tech platform that takes the guesswork out of important property decisions by analyzing demographic and behavioral data within an intuitive BI dashboard. The solution has been implemented at numerous properties across the United States and is designed to improve data quality, provide advanced segmentation capabilities, increase resident and tenant retention, and provide an additional revenue stream to property owners.
“Lyra has given me a turnkey solution that puts real and usable data at my team’s fingertips. We're no longer relying on intuition or anecdotal feedback to drive our decision making. Now we have the data to steer our investment allocation in the right direction. This has had an immediate impact on our retention and occupant experience.” Mark Runde, Director of Real Estate at The Granite Properties.
A key part of the solution, Lyra’s property engagement portal, also provides property managers with the flexibility to message (text, in-app, and email), create and coordinate robust community events, gain feedback with built-in surveys, and segment residents and tenants based upon demographic and interactive data.
Lyra Intel is launching with a groundswell of existing market penetration. Lyra is currently the BI solution of choice for over 80 properties in 26 markets across the United States. Since its founding, the company has grown its staff to over 40 full-time employees and continues to add some of the largest multiproperty management groups in the Southeast to its already impressive customer roster.
“The pace of innovation in commercial real estate tech is happening at an extraordinary rate as evidenced by the launch of Lyra Intel,” stated Michael Beckerman, CEO of CRETech, the leading commercial real estate events, data, and content platform in the industry. “I have had the pleasure of getting to know Lyra CEO Rob Finlay and the team and I am confident this startup will go on to do great things in the sector,” Beckerman concluded.
Lyra represents the latest CRE tech venture founded by Finlay. In 2000, Rob founded Commercial Defeasance (DefeaseWithEaseTM) disrupting the industry with a one stop solution for a complex commercial real estate process. DefeaseWithEase is responsible for thousands of expedited defeasance transactions across North America. Seven years later, Rob parlayed this success into another CRE disruptor with the launch of TCAM Asset Management, an independent investment management company focused on the affordable housing market. Most recently in 2015, Rob launched Investor Management Services (IMS), the then fastest growing SaaS platform within the CRE space.
“Lyra Intel is a technology company at its core, collecting and organizing valuable information in an easily digestible manner to help property owners and managers make better decisions, faster,” said Rob Finlay, CEO, Lyra Intel. “We are reinventing the entire process of fact finding and problem solving for our customers, while also increasing their data quality, offering occupant segmentation, increasing retention, and providing an additional and untapped revenue stream.”
Additionally, the newly launched Kaboodle mobile app will integrate within the Lyra solution. Kaboodle provides residents and tenants with a useful app to communicate directly with their property, while also connecting them with local restaurants, retailers, and services in the community. Users even have the flexibility to submit maintenance requests, pay rent, reserve amenities, explore local retail offers, and purchase food for delivery. This data is then analyzed within Lyra to demonstrate occupant engagement and all in-app purchases generate revenue for the property.
Lyra Intel is now generally available. For more information, please visit www.lyraintel.com
About Lyra Intel:
Lyra Intel is a commercial real estate tech startup and business intelligence solution built for CRE professionals by CRE professionals. The Lyra solution was created out of a need for better information to influence decisions at the commercial property level. By designing the solution around our own needs, we’ve reinvented the entire process of fact finding and problem solving for property owners and managers across the market.
For more information: Joanne Hogue
Smart Connections PR