Press Release brought to you by K. Hovnanian Homes

Ideal Location, Beautiful Model Attracts Professional Woman to The Ivy at Shrewsbury


Shrewsbury, NJ, April 2014: It’s a familiar story for many working professionals: a job relocation forces a move. For Monica Shah, that’s what happened last year when a job change required her to find a new home, relocating to Monmouth County from central New Jersey. Working with a realtor, she narrowed her search to about a fifteen-mile radius around Red Bank.

“I was definitely interested in looking around the Red Bank area,” Shah commented. “It’s a great little town – very quaint, with a lot of shopping, restaurants, and the train station which provides access to Manhattan. Plus, it’s very close to many shore points, so there are beaches close by, and that’s another great aspect.”

In addition to knowing where she wanted to be, Shah also had a good sense for what kind of home she wanted. “I was looking for a townhome,” she shared, “and I was open to both new and re-sale. I looked at maybe ten different places and finally narrowed it down to three that I really liked.”

That list of three included The Ivy at Shrewsbury, a new townhome community from award-winning builder, K. Hovnanian® Homes®. “When I saw The Ivy, I was immediately interested,” Shah recalled. “The location was one of the first things that appealed to me. I was drawn to the fact that Shrewsbury is so close to Red Bank. The model was absolutely beautiful. And the fact that it was brand-new construction was definitely another great attraction for me.”

As the only new-construction townhome community of its kind in the popular Red Bank-Shrewsbury-Little Silver-Fair Haven area, The Ivy has appealed to a wide variety of buyers throughout New Jersey and beyond. The community features distinctive three-story townhomes at a very affordable price-point, from the mid-$400,000s (subject to change). Combine that with an extremely commuter-friendly location near a hot destination like Red Bank, and it’s easy to see why the community now has only two homes remaining (at press time).

The Ivy’s prime location has been an initial entry point for many buyers – and it’s truly a key advantage to living here. The Red Bank-Shrewsbury area is one of Monmouth County’s most desirable and convenient places. The Ivy at Shrewsbury is located about five miles from the beach, and only one mile from the upscale Grove at Shrewsbury and The Galleria, two popular shopping complexes in the area. It’s also close to two of the region’s largest medical facilities, Monmouth Medical Center and Riverview Medical Center. And the community is nicely situated a mere three miles from downtown Red Bank, with its charming brick sidewalks, Victorian street lamps, eclectic dining, art galleries, boutiques and shops, and unrivaled entertainment and nightlife. Red Bank is a true destination town in New Jersey that rivals hot spots like Greenwich Village in New York City.

The Ivy is also ideal for commuters, offering easy access to the Garden State Parkway and located only two miles from the NJ Transit train station in Red Bank, which offers direct service to New York’s Penn Station. Homeowners are also within walking distance of a bus stop that leads to Port Authority. “I love going into New York City and it’s so easy to get into the city from here,” Shah said. “Plus it’s very accessible to shore points. Ease of travel and accessibility were really attractive qualities for me. Then when I saw the model, it was so beautiful and I really loved the layout. It was exactly the type of home I was looking for – very spacious, very open.”

The remaining homes at The Ivy are St. Andrews models, offering approximately 2,179 square feet of living space, with three bedrooms, three bathrooms, an open dining area/living room and great room, attached two-car garages and optional finished basements.

Since moving into The Ivy in February 2013, Monica Shah has been very happy. “Everyone is lovely and very friendly, the location is wonderful, and my whole process was smooth. It was a pleasure to work with George Economy and all of the K. Hovnanian® folks. Looking back now, one of the things that made the whole process so smooth for me was the fact that I decided to get my mortgage through KHAM (K. Hovnanian® American Mortgage, LLC™). They made it worry-free and headache-free for me. Whatever I needed, I knew the right point people to contact. Working with them was one of the best decisions I made regarding the whole homebuying process.”

Monica recalled an experience that happened a few months after she moved into The Ivy at Shrewsbury, which served as a good summary of her feelings about her decision to purchase a home and move into the community. “It was during the summer and a couple was driving through the community,” she shared. “They saw me outside getting the mail or something, and they asked me, ‘Would you mind? We’re looking at possibly purchasing here. Can you tell us what your experience has been like?’ And I only had positive things to say. It’s a great little community and it really was a positive experience for me, and that’s exactly what I told them.”

Whether you’re relocating like Monica Shah, a first-time buyer, or a more established homeowner interested in downsizing to a desirable townhome lifestyle that requires much lower maintenance, The Ivy at Shrewsbury is the ideal community for you. Visit soon, while there are still two homes available (at press time). Take a tour of the beautifully furnished model homes and ask about the selection of quick move-in homes that are currently available. The model homes and Sales Office are open daily from 10:00 a.m. to 6:00 p.m. For directions or more information, call The Ivy at Shrewsbury at 877-717-0850; or visit the community online, at


Hovnanian Enterprises, Inc., founded in 1959 by Kevork S. Hovnanian, is headquartered in Red Bank, New Jersey. The Company is one of the nation’s largest homebuilders with operations in Arizona, California, Delaware, Florida, Georgia, Illinois, Maryland, Minnesota, New Jersey, North Carolina, Ohio, Pennsylvania, South Carolina, Texas, Virginia, Washington, D.C. and West Virginia. The Company’s homes are marketed and sold under the trade names K. Hovnanian® Homes®, Brighton Homes®, Parkwood Builders, Town & Country Homes and Oster Homes. As the developer of K. Hovnanian’s® Four Seasons communities, the Company is also one of the nation’s largest builders of active adult homes.

Additional information on Hovnanian Enterprises, Inc., including a summary investment profile and the Company’s 2013 annual report, can be accessed through the “Investor Relations” section of the Hovnanian Enterprises’ website at To be added to Hovnanian's investor e-mail or fax lists, please send an e-mail to or sign up at


04/15/2014 - 13:17


K. Hovnanian Homes

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