Press Release brought to you by HFF

HFF closes $51 million sale of grocery-anchored retail center in Morris County, New Jersey


LORHAM PARK, NJ – March 29, 2017 – Holliday Fenoglio Fowler, L.P. (HFF) announced today that it has closed the $51 million sale of Plaza 23, a 161,000-square-foot, grocery-anchored shopping center located in the Morris County community of Pompton Plains, New Jersey.

HFF marketed the property on behalf of the seller.  Phillips Edison Grocery Center REIT II, Inc. purchased the asset free and clear of existing debt.

Anchored by Stop & Shop, Plaza 23 is the only grocery-anchored shopping center in Pompton Plains.  The center is also home to national and regional tenants, including T.J. Maxx, HomeGoods, GNC, Moe’s Southwest Grill, Sally Beauty Supply and others.  Smashburger will also be opening soon.  The property has a potential pad development site on its 18.76 acres. 

Located at 500 Route 23 North near the full interchange of Interstate 287, Plaza 23 is situated along a major retail corridor within northern Morris County, and the center is exposed to over 54,000 vehicles per day.  More than 60,000 residents with an average annual household income of more than $119,000 live within a three-mile radius of the property.

The HFF investment sales team representing the seller was led by senior managing directors Jose Cruz and Thomas Didio, managing director Kevin O’Hearn, directors Stephen Simonelli and Michael Oliver and associate director Robert Borny.

“Well-leased, grocery-anchored, North Jersey retail centers like Plaza 23 continue to attract institutional bidders,” Cruz said.

About Phillips Edison Grocery Center REIT II, Inc.
Phillips Edison Grocery Center REIT II, Inc. is a public non-traded real estate investment trust that seeks to acquire and manage well-occupied grocery-anchored neighborhood shopping centers having a mix of national and regional retailers selling necessity-based goods and services, in strong demographic markets throughout the United States.  For more information on the company, please visit the website at

About HFF
Holliday Fenoglio Fowler, L.P. (“HFF”), HFF Securities L.P. and HFF Securities Limited (collectively, “HFFS”) are owned by HFF, Inc. (NYSE: HF). HFF operates out of 24 offices and is a leading provider of commercial real estate and capital markets services to the global commercial real estate industry. HFF, together with its affiliates, offers clients a fully integrated capital markets platform including debt placement, investment sales, equity placement, advisory services, loan sales and commercial loan servicing. For more information please visit or follow HFF on Twitter @HFF.



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