Grubb Properties Maximizes Pricing, Achieves Longer Lease Terms with Yardi RENTmaximizer
Leading property manager and developer in the southeastern U.S. increases rental income with flexible revenue management system built into Yardi Voyager
SANTA BARBARA, CALIF., Dec. 1, 2015 — Yardi announced today that Cary, North Carolina-based Grubb Properties has reported leasing wins and rental income growth using Yardi RENTmaximizer™, the revenue management system built into the Yardi Voyager® multifamily management platform.
According to Scott Brown, president of Grubb Properties, “Yardi RENTmaximizer helps us move rents in the direction that’s required — whether it’s up or down. This gives our ownership groups much more confidence. Our clients can view comprehensive reports with drilldown into their pricing movement, which ensures complete trust in the system.” He continued, “By providing detailed and transparent reporting, Yardi RENTmaximizer has also enabled us to save time and gain efficiency by eliminating weekly pricing calls with our owners.”
Yardi RENTmaximizer also helps Grubb Properties’ leasing consultants sign more new leases. Brown explained, “Yardi RENTmaximizer helps create a sense of urgency for a prospect to sign a lease because pricing can change daily. And since there is no longer a single price with a set lease term, each prospect can choose a term with a price that works with their budget. Signing different lease terms gives us longer leases with guaranteed revenue.”
Grubb Properties has adopted the Yardi Voyager platform business-wide, also using Yardi Payment Processing™, Yardi Resident Screening™, Yardi Energy Solutions®, Yardi LeasingPad CRM™, Yardi Procure to Pay™, Yardi Budgeting & Forecasting™, Yardi Maintenance Mobile™ and RENTCafé®.
“We are delighted that Grubb Properties is taking advantage of the Yardi single stack approach — including Yardi Voyager and Yardi RENTmaximizer — to achieve business-wide efficiencies and revenue gains while better serving their clients and customers,” said Terri Dowen, senior vice president of sales for Yardi.
About Grubb Properties
Grubb Properties, founded in 1963, creates exceptional real estate environments and provides premier customer service for our residents and tenants through the repositioning of apartment communities and office buildings and the development of multifamily communities, including our nationally trademarked Link Apartments™ brand. Our fully integrated management team identifies strategies that create long-term value for our clients. Grubb Properties’ growth is primarily funded through real estate investment funds with long-term horizons. People who care. Places that matter. For more information, please visit www.grubbproperties.com.
Now in its fourth decade, Yardi® is committed to the design, development and support of software for real estate investment management and property management. With the Yardi Multifamily Suite™, Yardi Marketing Suite™, Yardi Commercial Suite™, Yardi Investment Suite™ and Yardi Orion® Business Intelligence, the Yardi Voyager® platform is a complete real estate management solution. It includes operations, accounting and ancillary processes and services with portfolio-wide business intelligence and platform-wide mobility. Yardi is based in Santa Barbara, Calif., and serves clients worldwide from offices in North America, Asia, Australia, Europe and the Middle East. For more information, visit www.yardi.com.