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Grape Expectations: EVO Real Estate Group Arranges Lease For Taste Wine Co. at 50 Third Avenue


NEW YORK CITY, March 09, 2015 – Executives at EVO Real Estate Group, a member of NAI Global, have multiple reasons to toast the firm’s latest lease transaction:  CEO and principal Ira Z. Fishman and principal Nathan Halegua, along with executive vice president Robert Frischman, negotiated a 2,000 square foot lease to Taste Wine Co. at 50 Third Avenue, a building owned by Mr. Fishman and Mr. Halegua.  

Taste Wine Co., scheduled to open in late spring, will offer a comprehensive tasting program and a dedicated tasting room, along with a selection of wines for purchase. The store signed a ten-year lease.

“Taste Wine Co. is an ideal tenant for the building and for the neighborhood, providing a new amenity and an enjoyable option to local residents,” says Mr. Halegua. 

 “We at Taste Wine Co. are thrilled to be bringing our disruptive retail wine concept to the East Village and the amazing space at 50 Third Ave.,” said Gary Landsman, a representative of Taste Wine Co.  “We feel incredibly fortunate to have secured this space on Third Ave., and know we will fit in well with other disrupters in the area, such as Facebook, Mashable, Spotify, Watson and Yelp.”

Mr. Landsman adds:  “The East Village has always been known for playing by its own rules, and Taste Wine did a little bit of 'rule writing' when the NY State Liquor Authority approved our concept to allow customers to taste all our wines via wine-dispensing machines accessed through our mobile app. We look forward to a long relationship with our landlord, and can't wait to meet our new wine-loving friends at Taste's launch in late spring 2015!”

The asking rent for Taste Wine Co.’s space was $150 per square foot.

About EVO Real Estate Group

EVO Real Estate Group is a privately held commercial real estate firm, with roots dating back to 1969, that serves the diverse real estate needs of a highly prestigious list of tenants, owners, large corporations and growing businesses. The firm is a member of NAI Global, the single largest, most powerful global network of owner-operated commercial real estate brokerage firms.  For more information, please visit

03/09/2015 - 15:15


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