Featuring commentary from The News Funnel's Content Marketing team as well as a dozen of the real estate industry's leading Content Marketing experts, this Ebook provides valuable insights into how to design a strategy that will generate leads, promote your brand, increase customer engagement and position you as a thought leader within your industry.
Content marketing is essential in reaching the ever-growing online audience. Over 2.1 billion people are active on social media, and that number is expected to reach 2.5 billion by 2018. Today, the most respected brands and professionals are using Content Marketing to tell their story and build engagement with their target audience.
Sarah Malcolm, Chief Digital Strategist at The News Funnel commented: "Having a solid Content Marketing strategy opens the door to connecting with the people that are most important to your real estate business. With content tools like blogging and social media, we can connect and engage with potential clients easier and faster then ever before. The right Content Marketing strategy develops trust in your brand, organically positioning you as a thought leader."
Contributors of the Ebook include:
- Allen Buchanan, Lee & Associates
- Billy Fink, Hightower
- Duke Long, PUR Ventures
- Jeremy Neuer, CBRE
- Jonathan Schultz, Onyx Equities
- Jonathan Wasserstrum, TheSquareFoot
- Lindsay Fierro, NAI Global
- Mike Westgate, RealMassive
- Pauline Nee, Honest Buildings
- Philip Russo, Metaprop NYC
- Sarah Malcolm, The News Funnel
- Victoria Graham, WiredScore
About The News Funnel
The News Funnel is the largest real estate news platform in the industry. The free site features over 5,000 sources of content from trade publications, national and regional media, companies and bloggers. The personalized news platform delivers offers subscribers targeted content based on their industry segment, location and specialized interests.
The News Funnel additionally creates content for nearly 100 real estate companies via it’s Content Marketing Platform which promotes the original content on the site as well as their social networks.
To learn more, visit www.thenewsfunnel.com.