Director Of Marketing Job Position Now Available At RealConnex.Com
Director Of Marketing Position at RealConnex
$ 85,000 – 95,000
Negotiable: As 1099 initially or W2
Against mutually agreed MBO’s paid bi-annually
Options or equivalent
Commensurate with position
After 3 months probation
NYC or Miami
3 month probation
Salary review after 6 months
RealConnex.com, a new and dynamic online Real Estate organization is the world’s first B2B transactional web platform for real estate property developers, owners, lenders and professionals. It aggregates commercial real-estate professionals and their resources in one location. It also provides a sophisticated professional online networking environment. Think Match.com meets LinkedIn for Real Estate Professionals.
A Marketing leader: The Company is looking to recruit a Director of Marketing to lead the Marketing efforts of a young and fast growth organization. The candidate will have a background and experience in B2B marketing ideally in a real estate related field or in the ecosystem surrounding the real estate.
Their specific skills should include a demonstrable track record of online and offline marketing. In summary, we require an individual with digital marketing, social media marketing, advertising, event, communications, and promotional expertise.
The successful candidate with be intelligent, a self starter with the ability to “get- it – right” first time and well honed work ethic.
This experienced marketing professional will be responsible for all marketing activities of the company.
All marketing, promotional and communications efforts
User lifecycle management
Audience acquisition and retention
You will initiate and manage all aspects of the online / offline marketing mix. In the early stages, you will be responsible for managing the existing user base, bringing the platform to market, driving membership, user and partner participation and retention. Your methods will include social media marketing, which will require proven experience with LinkedIn, Twitter, Facebook and Blogging. Trade show participation and management will be a key aspect of the role. Driving and managing corporate communications and PR will also be critical. You will be skilled in copywriting and producing creative assets for marcomm initiatives. This candidate needs to be comfortable and capable in a sales environment, have a good grasp of web technology and products.
Understand the short, medium and log term objectives of the company
Understand how marketing, in the context of the job role supports these objectives
Devise a “Strategic Marketing Plan” that meets these objectives together with monthly, and quarterly KPI’s, budgets and resource plan.
Gain senior management and team approval for implementation
Produce appropriate support documentation and manage ongoing implementation and performance of all programs
Negotiation and management of third party vendors, including PR firms
User base acquisition and retention
Design and implement the user base acquisition strategy through clearly defined stages of pre-launch, launch and stabilization. This will include on-line and off-line promotional activities
Manage all aspects of the Company’s consumer acquisition activities, including online advertising, search engine campaigns, retargeting, social media promotion, etc. The manager will develop programs to continually test and refine the Company’s user acquisition activities, to drive the most cost effective campaigns, and ensure rapid growth of membership and usage
Manage all online retention activities and initiatives, user email campaigns, newsletters to maintain high consumer retention rates and high referral rates
Manage all the company’s online presences and postings, responses to develop large followings and viral consumer attention.
Develop and manage offline promotional activities and events to raise the profile of the company
Candidates for this role must have a proven track in marketing ideally in the Real Estate investment banking, property development or construction industry.
BA/BS in marketing or business required, MBA preferred
Must have at least 8 years of relevant work experience, including at least 5 years of experience in online B2B marketing
Demonstrable experience in driving online customer acquisition
Must be a team player with the personal drive, passion and enthusiasm to excel in a fast-paced, fast-growing company in a rapidly changing market
Demonstrated excellent interpersonal, communication, written & presentation skills
To apply, please email your resume and cover letter email@example.com