Press Release brought to you by CREtech

CREtech and ATYPICAL Announce Joint Venture To Provide Expert Marketing Solutions For Real Estate Tech Companies


NEW YORK, June 21, 2018 – ATYPICAL, a leader in real estate sales marketing and strategy  and CREtech, the leading commercial real estate platform, have announced a joint venture to deliver content marketing, sales marketing, and strategy services specific for commercial real estate technology businesses. Working together, the two platforms have built a complete end-to-end sales marketing platform to support the growth of commercial real estate technology companies.

Mark Kalkwarf, Founder, ATYPICAL, has extensive experience in developing and executing marketing and sales strategies as the former Head of Marketing at Open Box Software. Through Mark’s deep background in real estate tech he understood that there was a substantial need for commercial real estate tech companies to generate qualified sales leads, increase revenue, and nurture industry partnerships which led him to launch ATYPICAL.

”I believe that through creative, engaging and innovate marketing, we can significantly increase the adoption rate of technology in the real estate industry.” - Mark Kalkwarf

CREtech is the leading platform for all things commercial real estate technology. The company has already built a substantial content marketing business focused on startups and is now positioned to offer a much broader array of services with the ATYPICAL Joint Venture.

Sarah Malcolm, Chief Digital Strategist, who heads content marketing and social for CREtech stated, “Our goal at CREtech is to provide the startup community with every possible tool to help their business grow and thrive. In addition to events, our Directory and Advisory Services Division, we have also built a big business on Content Marketing. Recognizing that our startup clients needed even more support led us to create this Joint Venture with ATYPICAL. We are thrilled to be partnering with them and excited to be bringing this added level of services and expertise to the CREtech community.”

About Atypical

ATYPICAL (different from all others of the same type) is a full service sales marketing agency working exclusively in the commercial real estate technology (CRETech) sector. They provide consulting on sales marketing strategy, dedicated teams to help execute the strategy and targeted marketing campaigns. To learn more about ATYPICAL, click here

About CREtech

Launched in 2013 as the first event platform devoted to the commercial real estate tech sector, CREtech was acquired by The News Funnel in January of 2017. The platform has become the leading global community focused on emerging and innovative technologies in the commercial real estate (CRE) space. To learn more about CREtech, click here.




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