CB NEW HOMES Expands Services in 2014
Madison, NJ,February 2014: In the world of residential real estate sales and marketing, CB NEW HOMES has made its mark as one of the industry¹s leading firms, providing comprehensive research, sales and marketing services for homebuilders. 2013 was a strong year for the firm, as an increasing number of builders from the tri-state region called upon CB NEW HOMES to assume responsibility for their most critical residential projects.
Now, as 2014 gets under way, CB NEW HOMES is raising its game and getting a new lease on life, if you will, by extending the firm¹s services to include more and more rental apartment projects. David Schoner, Vice-President of CB NEW HOMES, commented on the firm¹s growing apartment business.
³This is an exciting line of growth for us and an area where we can provide real value for apartment builders and developers,² Schoner said. ³CB NEW HOMES is unique among firms that offer leasing and marketing services because of our strong emphasis on business intelligence and market research. We can work with an apartment developer at any stage in the process, but we typically get involved much earlier than other companies would with a new project. We¹ll do feasibility studies to ascertain market demand for a particular area, by product line and demographics. This helps builders identify who their target market should be, how they should position their apartment project to appeal to the target market, and to identify who their competition is. We can develop rental estimates based on current market conditions. We can make specific recommendations on design factors, based on what we know the market is looking for. Through all of this research, we¹re able to put together a very comprehensive marketing and leasing strategy for developers that¹s much more thorough than what they might get from other companies.²
As a division of Coldwell Banker Residential Brokerage, the oldest, most established residential real estate company in North America, CB NEW HOMES has access to one of the largest databases of information about homes, communities and buyers in the country. In the tri-state region alone, CB NEW HOMES maintains a proprietary database of 2,500 active new-home developments, including for-sale and rental communities. The firm conducts extensive market analyses and provides production direction and consumer research in order to truly understand the nuances of what renters and buyers need and want.
³Before designs and approvals become final, a builder needs to know about a market and competitive projects,² Schoner continued. ³We make it a priority to talk to renters and to really listen to what they tell us. We have people out in the field looking at apartment buildings every day to get the latest, timeliest information. And our affiliation with Coldwell Banker provides us with a broad, unparalleled network of resources. At any time, we can tap into 3,000 associates and nearly 60 offices in the tri-state area, for crucial in-depth local knowledge. All of this detailed market intelligence can give an apartment builder real ammunition and a significant edge in a highly competitive marketplace, enabling them to make the most crucial financial and strategic decisions about their projects with confidence. And all of this data becomes the basis for a successful leasing strategy.²
Once that sales and leasing strategy has been put in place, CB NEW HOMES can provide a dedicated leasing team to work on site with apartment developers. The firm can also handle the coordination of all necessary marketing and professional services that may be required for the apartment project, from interviewing and working with companies that provide signs, to merchandising companies, sales center companies, ad agencies and more. It¹s a comprehensive approach that has already proven successful for a number of apartment developers in the region.
³We were recently hired to work on a project in Monmouth County,² Schoner shared. ³This was a building originally offering condominiums for sale. They had nearly 800 visitors come through, but not one offer. The builder was at a point where they had to produce some income or potentially lose the job. They brought us on board to help with their strategy. We came in, assessed the market, and looked at the demands in the market, the attributes of the job and the location. We recommended that they convert the homes into rentals that they re-name the project and re-position it as a rental job. It¹s a great location, just a few blocks from the beach. So we re-opened as a rental building on Valentine¹s Day weekend. We gave away seasonal beach passes as part of our re-opening plan. And we saw a dramatic change. Within 40 days, they had 40 units leased.²
As the New Year commences, more apartment developers are signing on to work with CB NEW HOMES, including projects in Bergen, Essex, Hudson, Passaic and Union Counties, NJ. Schoner sees this as a natural extension of business for the firm, as more and more developers recognize what homebuilders have already discovered about CB NEW HOMES¹ unique approach. ³Whether it¹s a new home community or an apartment project, we always start with the research. But we also bear direct responsibility for leasing the community and that¹s a key difference. It makes us much more accountable for the success of an apartment project. If our research is comprehensive and accurate, our marketing efforts to attract renters and our leasing efforts to sign them will undoubtedly be successful.²
Apartment builders in the tri-state region interested in learning more about the innovative, successful approach of CB NEW HOMES can visit www.cbnewhomes.com. For a consultation to see how CB NEW HOMES can make a difference in the success of your apartment or new home project, call David Schoner at 973-407-5460, or email email@example.com.
ABOUT CB NEW HOMES
For over 25 years, CB NEW HOMES has been consistently recognized as one of the leading sales and marketing organizations in the homebuilding industry. The firm provides extensive research for home and apartment builders, and manages sales/leasing and marketing efforts for new home communities and apartment developments in New Jersey, New York, Long Island, Philadelphia, Pittsburgh and Harrisburg, PA. CB NEW HOMES clients include some of the most successful national, regional and local building and development companies. CB NEW HOMES is part of Coldwell Banker Residential Brokerage, a leading residential real estate brokerage company operating 58 offices with more than 3,000 sales associates serving all communities from Rockland County, NY to Monmouth County, NJ. Coldwell Banker Residential Brokerage in New Jersey and Rockland County, NY is part of NRT LLC, the nation¹s largest residential real estate brokerage company. Visit www.coldwellbankermoves.com for more information.