Bradford Real Estate (BradfordChicago.com) Launches Mobile-Friendly Website by creGROW
With 70+ projects totaling over 10 million square feet completed since 1986, new website client Bradford Real Estate Companies is a large scale retail development leader throughout Chicago and the Midwest. Dave Lewand and creGROW worked with Bradford’s Jon Boyajian and Ashley Lis on their corporate website re-launch.
Bradford’s Challenges: With an original launch that dated back nearly 10 years, critical sections of Bradford’s website could no longer be updated or improved upon without outside assistance at cost. While originally considered dynamic, its homepage flash features are now hidden from all mobile/iPad users – who account for nearly 40% of current website traffic. An outdated property display also became incapable of expressing the breadth of Bradford’s development experience and available properties.
creGROW’s Solution: The newly re-launched BradfordChicago.com answers Bradford’s property display/edit challenges within a mobile-friendly user interface that offers site users a clearer depiction of Bradford’s current place in the industry.
“We could no longer afford to maintain an outdated website design and structure – especially one that was incapable of keeping up with the speed of our business. Dave Lewand and creGROW understood our unique requirements. They delivered a mobile-friendly, easy-edit, custom solution – on time and at a fair price. I was told by others in the industry that the creGROW team would exceed our expectations – and that’s exactly what they did.” – Jon Boyajian, Vice President of Development, Bradford Real Estate Companies.
BradfordChicago.com boasts the following features:
- Responsive Web Design
- WordPress Content Management System (CMS)
- Property Summary Page
- Property Summary Page – Interactive Map
- Property Summary Page – Quick-Sort by Column
- Property Detail Page – Photo Display
- Property Detail Page – Interactive Map
- News Section
- Social Media Optimization
- Multiple Editor Capabilities
- Mobile Edit Capabilities
- Modern Website Traffic Analytics
- Search Engine Optimization
- High-Speed, VPS Hosting
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