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The Blau & Berg Company Negotiates a Long-Term Lease for Shelley's Foodservice Bringing Jobs to Newark, NJ


The Blau & Berg Company Negotiates a Long-Term Lease for Shelley's Foodservice Bringing Jobs to Newark, NJ

SHORT HILLS, NJ, October 13, 2014–The Blau & Berg Company negotiated a long-term lease between landlord, Urban Renewal Corporation and tenant, Shelley’s Foodservice for 24,400 SF at 93 Albert Avenue in Newark, NJ.  The new tenant relocates to the Albert Avenue with major benefits for their own company, as well as for the City of Newark.

“This lease is part of an overall strategic shift for Shelly’s Foodservice.  The transaction affords the following benefits; it relocates a 63-year-old distribution company closer to a major transportation artery, it allows our trucks to service customers over a four-state-region in a more timely manner, it allows our USDA manufacturing cutting rooms to operate in a more efficient manner, and it allows for expanded product offerings and lower overall pricing due to economies of scale,” says Scott Geller, President of Shelley’s Foodservice.

Shelley’s Foodservice has been providing institutional customers in the NJ/NY, CT & PA marketplace with center of the plate foodservice products for over 60 years.  Shelley’s started as a family-run retail butcher shop in 1950, and since their founding, they have grown into a foodservice manufacturer and distributor.  They strive to provide quality products, competitive pricing and reliable service to support all foodservice operators. 

The Blau & Berg Company is honored to represent Shelley’s Foodservice in this long-term lease that creates opportunities in their new home of Newark.  Shelley’s president, Scott Geller is excited that the “lease brings over 30 jobs to the City of Newark”.  Geller also went on to speak about The Blau & Berg Company and the transaction in general saying, “The negotiations for the deal were conducted in a very professional manner.  The company’s needs were listened to and met throughout each step of the way.”  Overall, this move not only helps the job economy of Newark, but also helps Shelley’s Foodservice set the stage for future growth. The Blau & Berg Company is proud to help make it happen.

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If you would like more information about this topic, please contact Whitney Driver-Crimmins at 973-379-6644, 973-216-9853 or email at


10/13/2014 - 16:11


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