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Betty Castro Joins Massey Knakal As Director Of Operations

02/26/2014

Massey Knakal Realty Services is pleased to announce that Betty Castro has joined the firm as Director of Operations for the Brooklyn and Queens offices.  She will work closely with Senior Management to develop and execute plans relating to the strategic operating initiatives of the organization, specifically in the Brooklyn and Queens offices. 

Betty comes to Massey Knakal with over twenty years of success in strategic growth, business development and team building. She has a successful track record of innovating and implementing sales and marketing plans that exceed revenue goals and drive bottom line profitability.

Most recently, Betty was Vice President of Sales & Marketing at First Empire Securities, a full-service institutional broker-dealer in Hauppaugue, NY.  In this role, she developed and executed a strategic plan to take the firm to the next level, while overseeing the entire sales effort, marketing, trading desk, loan department, Financial Strategies Group and CD Funding Desk.  She led the firm’s recruiting efforts and developed a sales and marketing plan to position the firm as a solutions provider and grow into new target markets. She designed and implemented strategic sales seminars, phone coaching sessions, evaluation and accountability methods, and spearheaded the development of a fully interactive company website with features for target marketing.

Earlier, Betty was Vice President of Sales & Marketing at Lawrence/Tensator, an industrial manufacturing company in Bay Shore, NY.  She designed and implemented comprehensive sales and marketing strategies to increase market share and profitability.  Betty also spent seven years at Edison Properties, LLC, as Sales Manager for Manhattan Mini Storage and Vice President of Acquisitions for Edison ParkFast.

Betty received her Bachelor of Arts degree in Marketing and Management from New York University’s Stern School of Business.  She is a Certified Financial Planner and has passed the Series 7, 63 and 24 Principal.  Betty is fluent in Spanish and Farsi.

Betty can be reached in the Brooklyn or Queens office.

www.masseyknakal.com

02/26/2014 - 10:17

Source

Cushman & Wakefield Capital Markets Group New York

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