Agorafy Sets Out to Change Commercial Brokers' Culture
Real estate professionals need to have a culture. But what is commercial real estate culture? More importantly, is there one standard commercial real estate culture across the board for every firm?
In a word, culture is community. It is the result of brokers effectively interacting with one another. Any broker community includes two rather important components: sociability, a measure of friendliness among members of a community, and solidarity, measuring that community's ability to pursue shared objectives. Agorafy aims to create higher levels of both on one central platform.
Richard Du, founder and CEO of Agorafy believes each broker plays an important role in that community. When the broker is strong, the whole community will be strong too.