Office Building Signage 101 - What you need to know before signing a long term lease
If you’ve been in the market for an office space recently, you must have noticed that many office building descriptions state that there is “signage available“. So what exactly is ? In essence, it’s a sign on a building stating the tenants’ names. This is a great way to use otherwise empty space and advertise your company without making a large dent in your budget. It may seem surprising, but on-premise signage is the least costly in terms of cost per view, compared with other advertising types. In this article, we will present you with the most important details on signage and how to make sure to use it to your best advantage.
Types of signage
There are three common types of signage: building top signage, eyebrow signage and monument signage. As its name suggests, building top signage is at the top of the building and it can be seen from miles away in some instances. Eyebrow signs are those above the building’s main entrance or at the first or second floors. Monument signage is on the ground floor level and it is usually next to the driveway entrance, main entrance or the building’s main lobby. Typically, the rule of thumb is that the more space you are leasing, the higher up on the building the signage will be.
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