Market Research brought to you by Live Open House

Top Five Ways to become Hyper Local

08/02/2013
Published By: Vernon Jones

The word hyper-local has been tossed around in the marketing world for a number of years but what is it? Hyper-local relates to a specific area; so instead of advertising to a global market, focus is placed in a local community. You may wonder why a company would want to limit its brand to its surroundings; however, hyper-local marketing has various perks, especially for a growing company!

According to article “What is hyper local advertising,” written by Kevin Johnston of Demand Media, benefits of this type of marketing include: building long lasting relationships with customers in the area that will sustain business and lower advertising costs because of the specific target audience. Therefore, you will not have to spend priceless dollars trying to target everyone and focus on guaranteed buyers. The five tops ways to help your business grow by becoming hyper-local are:

1.   Social Media

hyper local article pic 1

The fastest and easiest way to appeal to the masses is by social media. Your parents, siblings and long lost 4th cousins from Germany are most likely on Facebook or on some social media platform. According to Expandedramblings.com, as of June 2013, Facebook had 1.1 billion users, Instagram had 130 million users and Twitter had over 200 million active users. If social media can start a country’s uprising (Egyptian Revolution), it can definitely start an uprising for your company. Check out LOHsocial.com for more information on how hyper local social media can really be!

2.   Install An Interactive Window

One way that will surely draw in customers is having an interactive window in your storebetter fucking work loh vision front. Let’s be honest, it’s 2013 and posters are becoming a part of the past. While you’re  growing your company, it is a smart decision to move with the digital world as well. A touch screen interface will not only attract the daily commuters walking by, but it allows for faster, efficient, easy to use and compact results. Customers will be able to access information quickly while on the go! Want to move with technology? Check out interactivewindow.com and experience the epitome of hyper local marketing.

3.   Store Events

Another way to become more hyper local is to host events at your store from time to time!

hyper local article pic 3 Whether it’s partnering with a local catering company to serve finger food and light refreshments to customers or hosting a live band or open mic night to residents around the area, this will surely help to drive business and get the community talking!

4.  Community Appreciation

Your community does help your business, why not return the favor? You don’t have to hyper local article pic 4build a new gymnasium for the local school or buy a family a penthouse on the Upper West Side, but maybe there is a struggling school that could use a little help? Maybe a beautification project on campus? When a company gives back to its community in some way, this will strengthen the relationship between the company and its customers.

5.   Collaborate with a complementary local business

hyper local article pic 5

Joining forces with another company can be beneficial! If there is another local business that appeals to your target group but doesn’t compete with your company then, it is a win-win situation for both! Sometimes two is better than one!

Without a doubt, hyper local marketing is here to stay! This type of marketing strengthens relationships and customer retention. Save some money, focus on what you do and do it well in order to reap real rewards!

4.  Community Appreciation

Your community does help your business, why not return the favor? You don’t have to hyper local article pic 4build a new gymnasium for the local school or buy a family a penthouse on the Upper West Side, but maybe there is a struggling school that could use a little help? Maybe a beautification project on campus? When a company gives back to its community in some way, this will strengthen the relationship between the company and its customers.

5.   Collaborate with a complementary local business

hyper local article pic 5

Joining forces with another company can be beneficial! If there is another local business that appeals to your target group but doesn’t compete with your company then, it is a win-win situation for both! Sometimes two is better than one!

Without a doubt, hyper local marketing is here to stay! This type of marketing strengthens relationships and customer retention. Save some money, focus on what you do and do it well in order to reap real rewards!

Release Date08/02/2013 - 07:00

Source

Live Open House

Want more news about Live Open House ? Click here