Scoop to Join Brookfield Place Lineup
Scoop is the latest retailer to sign on to the Brookfield Place project in downtown Manhattan. Brookfield Place, formerly the World Financial Center, is undergoing a $250 million renovation focused on turning the site into a shopping and dining destination. On the retail side, the project has 250,000 square feet of space to fill with luxury and contemporary brands. The 2,000-square-foot store at Brookfield Place will be Scoop’s 19th location.
“Scoop sets the tone for our collection of contemporary retailers,” said Ed Hogan, Brookfield’s national director of retail leasing. “I love that they are a multibrand retailer. Their commitment says that this neighborhood is mature and ready for a sophisticated retailer.”
“We already have such a loyal New York following that adding another location makes perfect sense,” Scoop CEO Susan Davidson added.
Scoop is the first multibrand retailer to join the project. Brookfield Place has signed Hermès, Salvatore Ferragamo, Ermenegildo Zegna, Burberry, Michael Kors, Calypso St. Barth, and Judith & Charles. The most recent three announcements have been contemporary retailers, but Hogan said more luxury deals will be revealed. He expects the project will be fully leased by the end of the year.