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Market Research

Published By: RE:Tech

Approximately 63 percent of U.S. real estate professionals who work for real estate brokerages said they use their iPhone for work related purposes, according to a recent cobranded study by RE:Tech and The News Funnel. The study, which was conducted between November and December 2015, surveyed more than 1,000 U.S. real estate professionals about their technology usage and attitudes in order to gain a better understanding of how devices are used for work.

According to the snapshot market study, the iPhone was the preferred mobile device amongst real estate professionals. Overall, iOS devices, including iPhones, iPads, and MacBooks were the most popular mobile devices, representing 76 percent.

The most popular personally owned device used for work was the iPhone, followed by the iPad at 10 percent, MacBook at 3.3 percent and Samsung Galaxy at 2.3 percent. Other responses included a multitude of other devices including HTC One M7 and M8, Microsoft Surface, Motorola XT1097, and other devices representing 21 percent.

Emerging Trends: When asked how real estate professionals use their devices at work and play consumers provided some interesting answers, particularly for smartphones. Respondents listed impromptu prospecting as the number one way they used their smartphones, followed by social media and checking news.

Bring Your Own Device (BYOD): According to the study, devices that were once bought exclusively for personal use have become increasingly popular for work. The popularity of work and play devices has gained favor for many working professionals, making Bring Your Own Device (BYOD) a growing trend in the real estate industry, especially amongst millennials.

Work From Anywhere via Mobile Apps: Smartphone owners ages 25 to 40, 55 percent use apps to conduct work related activities. The ability to conduct work from anywhere was a common theme amongst millennial real estate professionals, a trend that has been echoed throughout other industries. 

Release Date01/26/2016 - 08:00



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