Five Ways to Boost Your Real Estate Company’s Online Presence
Today having a Real Estate website might not be enough. With thousands of real estate companies, social media and other online tools can help you stand out from the crowd.
1.) Social Media Channels
Social Media is a great marketing tool especially because you can get tons of exposure with little to no cost. We all, know about Facebook and Twitter. But these online conversations are not locked in only these two sites. There are a plethora of social media platforms that you can use like Linkedin, Instagram, and Google+. With Instagram for example, you can take a picture and now even a short video of your property and upload right there on your mobile phone. You can share it on multiple social media websites through Instagram well. On Linkedin, you can create your own page, join or create groups and facilitate discussions with professionals in the real estate business. Basically, find the social media websites that are good for your real estate business and utilize their services to increase your exposure.
Blogging might seem like a tedious task but it is a great way to drive traffic to your Real Estate website. Blogs are an easy and efficient way to demonstrate your real estate listings. With your posts, you can post as much as you want and point out what great qualities this listing has for potential buyers or renters. It gives you the chance to develop these listing descriptions much more thoroughly with information about the different neighborhoods that your listings are in. Besides real estate listings, you can discuss real estate tips for homeowners or renters who do not understand the process completely. This shows your clients that you are knowledgeable in the field of real estate and but also gives your blog more variety than solely posting listings. You should promote these blog posts on your social media channels which will create a greater response.
You want to be posting constantly online. People are not going to interact with you, and you might not see any increase in your views without a daily online interaction. Engaging with your audience especially potential home buyers shows that you pay attention and that you care. Think of how you deal with phone calls or emails or text messages, you would not want those things for business interactions to linger. There is also different social media tools like HootSuite that allows you to schedule when your posts can go out during the day.
4.) Your Content
Decide on your content strategy that you will be using for your social media networks and blogs. Do you want to post more listing or real estate news or events? Your content should also be able to keep people interactive in the long run like showing people unique decorating ideas or expensive homes or anything else interesting. An effective tool that you can implement will be asking people for their opinions on questions that are focused on homebuying or selling or even some of their neighborhood favorites. The main point is to find topics that are easy to answer, interesting and can be of value.
Another thing to be mindful of is the conversations that generate from your sites but also around the real estate world. Start discussions and decide if you would like to jump in or not.
5.) Measure your success
Before you measure your success, you have to set your goals. What are you trying to achieve from these social media tools? How many views and shares are good enough for you? How much time are you going to spend on social media? What is your target audience?
After you decide these things, now it is time to measure your success. You can do this in several ways such as setting up a Google Analytics or a Start counter on your blog. Track what happens when you posts on your different social media websites and how have they affected your business? Look at the number a views a post is getting on your Facebook or how many retweets on you have on your Twitter or even the amount of subscribers. Once you determine what works, then you can figure what can make your online presence more effective.