Epic Fails and Five Steps of the ‘24-Hour Brainstorm'
Every Tom, Dick, and Zuckerberg have a concept that could be something that changes the way the world interacts. The journey from an idea to a concept to bringing a product to market can seem like a trip around the world, TWICE. I’m proud to say that I have built solid foundations for companies that have failed. From my experience dealing with CEO’s that have made their millions, there are two facts about each of them;
- They have epically failed before making it big
- They are not afraid to fail again
Once an entrepreneur has gotten over the reality of failure and loses all fear in what might happen, the conceptualizing process can begin. Here are steps to creative brainstorm sessions:
- FOCUS: I’m a firm believer in meditation. It is 100% necessary for a productive brainstorm session to be focused. You can’t worry about your girlfriend, mortgage rates, or the hot waitress at 230 Fifth. You will need an empty room and your brain, that’s it! Start by writing three words or phrases that best describe the concept I am trying to develop, and then literally stare at those words until you begin branching off singular ideas.
- THESAURUS: Take all of the words that you have chosen and branch out even further by exploring the same book your 3rd grade teacher shoved down your throat (the Thesaurus). This will inspire ideas that were not initially in the mind and force a broader perspective. Don’t stop jotting until you have hat least fifty words.
- ONE SENTENCE: After the intense word/phrase search, it’s time to combine and connect the dots. A concept (especially one that has not been developed yet) must be explained in one sentence or less. Condense the information to a cohesive one liner.
- VISUALIZE: It doesn’t matter if you are building a new social network or opening a new barber shop, the idea will never come alive unless there is a preliminary sketch painted. A degree in graphic design is not needed, just an imagination.
- PLAN: As the final step to the brainstorm session, the forward moving plan is the most important. List up to ten points of action along with a specific time frame of completion. Answer the following questions:
- What is the most important point?
- Who will I need to hire?
- How long will each task take to complete?
- Why are these points going to engage a community?