eBay Emerging in Offline Commerce World
Online powerhouse eBay is moving more into the world of offline commerce, beginning with mobile technology. CEO John Donahoe spoke at the TechCrunch Disrupt conference this week to discuss his plans. The company is looking to partner with a retailer to open up a pop-up store that will have a huge touchscreen store window. This is expected to happen this summer in New York, and is part of a larger image that Donahoe has for eBay, of moving into the world of offline commerce, where the majority of retailers still spend their money.
“Technology is blurring the lines between online and offline commerce and a ‘new retail’ environment is emerging. One example of how eBay is partnering with retailers to provide innovative technology solutions is the work we continue to do with the Kate Spade brands and we are excited to be partnering with them on the launch of Kate Spade Saturday in New York,” said Donahoe.
It has been confirmed that eBay will partner with Kate Spade’s new line and pop-up shop called Kate Spade Saturday, which will sell lower priced clothes, bags, and accessories. eBay is looking to build on the momentum of consumer interest in mobile by implementing this life-size touchscreen to complement its main source of revenue, the online marketplace. The company wants to ensure that it will remain relevant as consumers become addicted to new technologies, and continue to live in a world of offline commerce.
eBay expects to see $20 billion in mobile commerce, based on people tapping their phones and purchasing items on their phones through PayPal. “We bet hard on mobile. Mobile is clearly changing how consumers shop and pay,” said Donahoe. He described their role in mobile as a mission control. “It’s not just to shop or make payments but the whole flow,” explained Donahoe. There will also at some point be a multiscreen experience with smartphones, tablets, and in-store devices.