The Commercial Real Estate Internet Disconnect
Every day, thousands of commercial real estate buyers and tenants search the Internet to find new properties. What they are looking for is the building (or handful of buildings) that best meet their needs and a phone number for the broker who can tell them more.
Regrettably, what buyers and tenants find is a frustrating online experience. When frustrated searchers fail to find the buildings they look for, commercial brokers miss the opportunity to connect with new customers.
This Marketing Edge article examines this Internet disconnect and discusses several possible reasons and solutions.