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The Value of Lead Generation for Real Estate Professionals


To build and maintain a successful real estate business, it is imperative to maximize lead generation. Even though this is a powerful tool used by realtors across the country, there are still some people who do not possess the right strategies. For this to work, lead generations have to be used property, nurtured, and then converted into viable clients. Although challenging, there are a number of ways this can be done.

As a real estate professional, it is essential to fully understand lead generation. Otherwise, myths are adopted as truths, taking people down the wrong path. However, by learning about getting more leads on a website, maximizing lead capture using online marketing, and turning website visitors into buying or selling clients, this is highly successful.


Although it is true that calls to action and contact forms can be modified in multiple ways since only a small amount of text is involved, the ultimate goal is to create forms that are more appealing. A common mistake is asking website visitors to complete extra fields. While this might seem as if it is helping, in reality additional information does not increase the number of conversions. Instead, using only first name, last name, and email address as the only fields will help boost the conversion rate by as much as 25 percent.

Pertaining to calls to action, these need to be clear, concise, and of value. For example, if a realtor has a newsletter that visitors can sign up to receive, the approach should be straightforward and consist of an easy to complete task. Even if the newsletter is extremely appealing, people are busy so the easier and clearer the call to action the better.

Landing Pages

Another method of lead generation that can increase sales and profit involves creating new landing pages or modifying existing pages. When developing calls to action, visitors should be guided to a number of landing pages. In fact, the more landing pages that a site has the better chance there is to convert leads.

For this, several landing pages need to be created and then tested using different images, layouts, color schemes, and positioning. Based on the response, the most effective page for conversions is easily identifiable.


As part of lead generation, branding but also value proposition throughout the website must be improved. Many people think that branding involves creating a stylish company logo but it is actually much more. In fact, when it comes to lead generation for real estate professionals, branding can have a huge impact.

Good branding accomplishes a number of things. For example, it creates trust but also credibility with everyone who visits the site. In addition, good branding works to increase the amount of time that people remain on a website. Branding also leads visitors directly into the contact database since all business information to include name, address, phone number, email address, and social media sites are provided on the homepage.

For value proposition, when this is displayed prominently on every page of a website, clients are being reminded over and over again of the quality and type of service provided, what the realtor’s area of specialty is, and how many years of experience are offered.


One of the fastest and most efficient ways to attract potential buyers is with excellent content. Regardless if this is in the form of business or personal blogs, the written words have to be informative and compelling. If you want to boost your online presence, the professional writers with The News Funnel can assist.



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