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Tips for Using the Internet to Spread the Word about Real Estate Listings

11/23/2015

As a real estate professional, you need several ways to let people know about listings, whether residential, commercial, or industrial. Otherwise, you miss huge opportunities for selling the property but also creating a database of possible buyers. In addition to making signs, telling family members and friends, and asking other realtors to share information on your new listing, to be successful in a very competitive market you have to do more.

Thanks to the internet, but also the fact that people have access from desktops, laptops, and a mirage of mobile devices, you want to take full advantage when it comes to spreading the word about new listings.

Photos Speak Volumes

As the old saying goes, “a picture is worth a thousand words”, this is true when promoting commercial real estate. To promote new listings in a blog or article, on a social media site, or through your own website, you want to use high quality photos.

In addition to using photos that have perfect clarity, make sure they are of the appropriate size and rather than post only 20, offer prospective buyers multiple opportunities to see the property but also nearby attractions. For instance, if a listing has a beautiful park or a sandy beach nearby, include several photos of those areas as well.

Social Media

Without question, various social media websites are a great way to enhance visibility of property listings. For this, you want to use numerous platforms including Twitter, Facebook, LinkedIn, Instagram, Pinterest, and others. With social media, you have an amazing opportunity to promote specific listings while at the same time, share information about you and your real estate business. With social media, remember that you need strong content and videos along with great photos.

Local Websites and Craigslist

You can also list new residential, commercial, and industrial property on local websites and even Craigslist. For example, if you have one or more residential properties in a particular neighborhood with a Home Owner’s Association, you can ask the person who spearheads the HOA’s website permission to post listings.

As far as Craigslist, unfortunately, a few bad people have given the site a questionable reputation but in reality, this is an excellent way of promoting new property listings. Just as you would do with any other type of advertisement, be precise with the information and always include multitude photos that provide potential buyers with a real perspective of the space and amenities.

Building a Successful Real Estate Business

It takes time, effort, and dedication to build a successful real estate business but as part of the process, you need to find an effective means of marketing and advertising. Regardless of which approach you take, powerful content is essential. If you need assistance in writing a compelling blog, article, or website content, or if you prefer to have one of our professional writers do the writing on your behalf, simply contact us at The News Funnel.

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