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SHOULD CRE BE MORE LIKE AMAZON PRIME?

04/08/2015

Aha, got ya! Catchy titles can do that, huh? If you doubt it for a moment, raise your hand if you checked out "Bruce Jenner's love child with Natalie Gulbis" in the latest Enquirer...I thought so! 

So, a bit of context...

I was shopping with my bride of 35 years this week...actually, she was shopping, I was the caddie...she wanted to by a postage scale. We went to our local Office Superstore/Max/Depot and to our delight, there were five choices...all in stock and ready to follow us home. The problem was, the price. Ever the thrifty (which is one of the reasons I love her), she whipped out her faithful iPhone, scanned the bar code, and immediately discovered the scale could be purchased through Amazon Prime for HALF the price...with one day FREE shipping! OK, now she had my attention...but how were we supposed to have instant gratification, bag the bear, and take it back to our cave...today? The solution was to ask for a "price match" from the cashier. I should mention that I have socks older than the cashier, but I digress. Apparently, this merchant only matches cheaper prices on THEIR website...not from Amazon Prime. Guess what, the scale is still on the Superstore/Max/Depot shelf and not in our garage. The one in our garage was delivered by our friendly man in the brown truck yesterday. 

As some of you have opined, "Buchanan you ALWAYS tie life to CRE"...

So should CRE be more like Amazon Prime? Should some tech guru create an app that allows you to check the deal you're about to ink vs other owner motivation in the market? What if you were at the closing table and your client asked for a moment to check his phone. Oops, need a few more days to see this other property that just hit the market. Never happen, you say? CRE is too complex, there are too many variables, no two spaces or owners are identical...etc, etc, etc. 

OK, I get it. All I know is that our friendly Superstore/Max/Depot lost a sale because THEY were shortsighted. Are we shortsighted as well? 

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By: Allen Buchanan

 

 

 

 

Principal | Lee & Associates

Email: abuchanan@lee-associates.com

(714) 564-7104

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