With a new year comes new goals, new resolutions, and new ideas for improvement. We depend on technology to help us accomplish many of these goals, making our businesses more efficient and our lives easier. With each year we see enhancements in existing technologies and new technologies emerge.
The Real Estate industry, as a whole, has traditionally been slower to adopt emerging technologies. However, that stereotype is quickly shifting.
For 2015, I predict the four technology trends will have a positive impact on the real estate industry:
- Mobility: Now that you can accomplish just about anything on your smartphone, more and more mobile apps are surfacing, designed to make your life easier. The question now is: "What isn’t there an app?” This is great news for real estate professionals since it is essential to have access to important information while on location at properties or with clients. Be sure to keep your eyes and ears open and ready to try out some of these new apps to see which ones work best with your work style and brokerage. I am partial to Evernote, Wunderlist, Waze, Uber, Lyft, Camera+, Venmo, and of course REthink CRM.
- Business Intelligence and Analytics: Big Data is a big buzzword these days. It is important because it can give brokers and agents an advantage over competitors and validates the importance of a broker/ agent’s expertise to prospects. Whether it is pulling comp data, sharing market statistics, or local demographic data, it empowers you to help your clients make well-informed decisions in real-time. When evaluating new technologies, it is important to have the ability to easily create insightful reports and dashboards that can show you meaningful metrics (i.e. your sales pipeline, your transaction value, your listings by status, or your client follow-up activity).
- Internet of Things: Eventually every object and everyone will some how be connected to the Internet, allowing more data to be captured and transferred than ever before. There are products that make it possible to adjust your thermostat from your smartphone, to take a property tour from a virtual reality tool such as an Oculus, or to use a drone to survey a plot of land or to take aerial photographs of your properties. It is essential to keep up with the quickly changing technology trends to avoid the risk of falling behind. It is time to embrace the changes and see how you can use some of the new cutting edge tools to gain the upper hand against competition.
- Cloud: The cloud offers a number of benefits including accessibility to information from anywhere and from any device, making it easier than ever to work remotely. It allows for more efficient collaboration by allowing coworkers to share documents and information in real-time without cluttering inboxes or taking up a large amounts of storage on desktops. Cloud-based software does not require any installation and updates happen automatically. Cloud-based apps are the way to go rather than on-premise software.
By: Chelsea MacDade
Marketing Specialist, Think Tech Labs
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