For those that follow my blog on The News Funnel, which I greatly appreciate, you may have noticed a severe drop off in my output since the beginning of the year. You could guess that I have been very busy at work (true, but not any more than normal), busy with my kids (again, true, but not any more than normal), have been uninspired to write (couldn’t be further from the truth), or just simply didn’t want to ( yet again, very untrue).
It was really something so little and so subtle that cut my output from mostly once a week last year to less than once a month this year. When I abandoned my previous blog, NeuerSpace, and started writing for The News Funnel, I promised that I would provide content on a regular basis. So, I set a weekly reminder, every Tuesday, in my Outlook to write a new blog post. Unfortunately, the duration of the reminder expired at the end of 2015.
While I often thought about writing, I didn’t have an alarm going off on my computer reminding me to get it done. It had been a regular part of my routine, but quickly stopped once the reminder disappeared.
Michael Beckerman was kind enough to include me in a post this week about writing and creating content as a way of building a personal brand. It was a wake-up call, but also reminded me of an important lesson I learned in a Landmark Education course a few years ago.
The lesson is, “Plan your work and work your plan.”
As a typical young broker, you probably have a lot of time to canvass. What’s going to happen when you are busy running deals? Will you still make time to canvass? Even as a senior broker, one of the hardest aspects to our business is time management. How do you keep existing clients happy while searching for new ones? How do you prioritize tasks? It is all that much easier with a plan and sticking to it.
My Outlook has been updated to provide weekly reminders to create content. It’s all about having a plan and sticking to it, which I will do.
Another tool that our team is using to manage tasks is VTS. While I can’t manage my blog through the site (yet), we can manage our entire landlord practice including setting notifications for follow-up, and will be able to do so on the tenant side shortly. As we all know, follow up is such a key aspect to our business and any tool that can help ensure that nothing slips through the cracks is a welcome addition to our tool set.
What other tools are you using? What else can you plan to make sure you have the outcome you want? Just about everything!
By: Jeremy Neuer
Senior Vice President | CBRE New Jersey