The most common mistake made when building a real estate brand is trying to please everyone. Instead, you need to focus on a very specific market, people who are interested in what you have to offer and are willing to purchase residential or commercial real estate. Without a defined target, you are shooting in the dark.
For starters, you have to build strong relationships. You need to be empathetic with the targeted audience, which entails knowing their problem, how they feel about it, and what they are trying to do to reach a resolution. By using social media, blogs, forums, and groups, you can accomplish this goal. Think about the group of people who will be interested in what you sell. For instance, if you sell homes, you want to target people who can qualify for a home mortgage in the price range you sell and those who are serious buyers.
After defining your audience, you need to provide a very clear offer. Using your real estate website, blogs, articles, email marketing, newsletters, and other resources, share information about homes you sell, services you offer, and other benefits of using you over another real estate agent.
With a legitimate buying audience, you start to focus on increasing traffic to your website and improving on the number of conversions. Obviously, the more traffic to your site from the targeted audience, the greater the chance of closing a deal. However, your site needs to prompt conversions. It should include great content that is unique, original, and enticing; photos and videos; tons of information about properties; and easy navigation.
People in your Audience
In general, three types of people will fit within your targeted audience. This includes the person who will pay you, the individual who influences the person that pays you, and the supporter. Although the other two people are important, your focus must stay on the person who pays you, which in your case is a residential or commercial buyer.
You then need to learn as much about your audience as possible, including age range, interests, careers, and so on. The more you can learn, the better. This allows you to create content that is geared toward your target audience. After building this profile, you have the opportunity to learn about motivations.
Knowing what your audience’s motivations are will help you achieve your goals. For example, if your audience is motivated to purchase properties for investment purposes, you have a much better understanding of the correct properties to show and the right way to promote them.
When building your list of potential customers, blogs are critical. You can reach the intended audience by posting blogs on your professional and personal websites, as well as different social media sites. If you need assistance in creating solid content, we can help. At The News Funnel, we have a full team of outstanding writers who have in-depth knowledge of writing and the real estate industry.