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Are Virtual Realities Our New Reality?


Virtual reality tools and headsets are quickly gaining momentum on the tech scene.  Google Glass and Facebook’s Oculus Rift are already becoming popular, especially in real estate.  Yesterday, another key player in the tech industry, Microsoft, wrapped up the Windows 10 keynote speech announcing their new “holographic platform” - HoloLens.  Will these tools infiltrate our lives as much as Apple’s iPhone and iPad have?

The development of these VR tools could mark a major turning point in real estate, creating a disruption in the industry.  Brokerages can walk clients through a virtual tour of properties without ever having to leave the office.  Developers, general contractors, and architects can easily communicate their vision to their clients with a VR headset.  Clients can tour buildings and even interact with the space before the properties are even built through these virtual experiences.  Building owners can also use these augmented realities to market and sell new properties even before they have broken ground. 

The best part of using these VR tools in real estate is that the client can feel fully immersed in these alternate realities providing them with a better experience and one that closely resembles the final product.  This tool not only enhances the imagination and vision but it also improves the ability to communicate with clients.  I think it is safe to say that Google Glass, the Oculus Rift, and the HoloLens will soon be revolutionizing the way we buy, sell, and market properties both in commercial and residential real estate.


By: Chelsea MacDade

Marketing Specialist, Think Tech Labs







Connect with Chelsea on LinkedIn   

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